This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
However, you can only maximize the benefits of emailmarketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.
Email is an important component of any modern marketing strategy. But, emailmarketing on its own can only do so much. Trying to look at your members’ engagement using emailmarketing is like seeing the world without glasses. EmailMarketing Creates Background Noise. What it does, it does…fine.
.* – MarketingMindshare: Measuring Marketing ROI Join a conversation on how your association is assessing the impact of your marketing efforts. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities.
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Read on for a few useful tips. Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. Research the market.
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. 10 Association Communications Stats + Membership Tips.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on emailmarketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Tips for landing in the “right” mailbox?
Merritt Rohlfing at Association Analytics shares ten wise tips for getting analytically ready for 2025. Our problem is in the real world where humanistic thinking is in decline because of algorithmic, finance-driven thinking and the manipulative dysfunctionality of technology. | Data analytics. Global members. 1 CAE credit.
Digital marketing is an incredibly fast changing beast, there always seems to be a new way to reach new audiences. Emerging technologies like AI are allowing marketing strategists to get more and more creative with their platforms; and according to them, they are reaching more people than ever before. Use a Strong Platform.
Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Join us for an inspiring and candid discussion about the journeys of Black women in association technology, including how they navigated their careers, overcame obstacles, and made their mark in the industry.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Host: Association Women Technology Champions Tue 12/10 at 12 p.m.
Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. The Basics + Benefits.
We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Technology is evolving by the minute, so let’s not waste time!
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Promotions: Tipping the Scales in Your Favor. 5 Secrets of EmailMarketing Geniuses. Fri 5/21 at 12 p.m. Host: ASAE.
Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Kunal Johar | Chief Technology Officer, OpenWater. Need inspiration?
exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Tech Tuesday Whether you’re a tech-savvy pro or just getting started, Tech Tuesday is your go-to spot for the latest trends, game-changing tools, and insider tips that will take your organization to the next level. .
Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup. More info/register.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Reiterating current benefits of membership.
Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.
9 technology trends to personalize the member experience Here are the top technology trends to help your association create a personalized member experience: 1. Learn more about personalizing the member experience with Nimble AMS Discover more tips to personalize your member experience! AI-driven, real-time personalization.
During the last one, they introduced their event safety playbook full of tips and resources. not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. Remote work technology. Host: Brandt Krueger, founder Event Technology Consulting. API basics. If you’re a regular person (i.e.,
In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.
The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”. Having grown up with technology, they are extremely familiar with how to use it. As for the generations coming after them?
Delivering Your Hybrid Event: Tips From The Trenches. It seems like every technology company is claiming expertise in virtual event software solutions. EmailMarketing Workshop. Host: Unleashed Technologies. More info/register. Host: Ed Rigsbee, CAE, president at Rigsbee Research. Fri 2/12 at 11 a.m. 1 CAE credit.
For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses.
But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Marketing automation can literally pay for itself by recovering this type of lost revenue.
Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Tips to Extend Your Event’s Reach and Revenue. 1 CAE credit. Host: ASAE.
Showcase Benefits of Technology. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Showcase Benefits of Technology. Use Webinars to Communicate. Onboard New Members. Run Networking/Online Career Fairs Virtually. Let’s dive in.
He explains both these concepts, clears up misconceptions about AI, describes Web3’s relationship with blockchain technology and suggests how you can start experimenting with each technology. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.
iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. Host: Brandt Krueger, founder, Event Technology Consulting. Survey invite.
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Such technology is also key to restoring confidence in meetings and events. Fri 4/30 at 12 p.m.* – EventTech Chat. More info/register.
Emails from associations are being opened less often even while experiencing higher click rates, according to a new report, suggesting that there are more opportunities for associations to improve personalization and calls to action. The post Report: Association Email Open Rates Dropping appeared first on Associations Now.
by Jared Smith (hat tip to Deanna Marchetti, a fellow attendee at virtual Solutions Day earlier this week) We may be close to rediscovering thousands of texts that have been lost for millennia. labor markets won’t meet future workforce needs. . | labor markets won’t meet future workforce needs. More info/register. to 2:10 p.m.
Although this tactic—and then either selling it or extending it to members for free—isn’t new, it’s a good way to remind members and nonmembers about the relevance of the association, said Kara Adams, CAE, client success manager at learning technology company Blue Sky eLearn. What are your marketing tricks for repackaged content?
Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup. More info/register.
How can we keep up with the technology world but also filter out the things that aren’t useful? Feverbee’s goal is to help build community, and their blog supports that goal by sharing expert tips, case studies, and advice for community managers. Marketing Automation. Marketing Over Coffee. before you buy it.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. How can I make the most of the data I have?
Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic emailmarketing, and current trends in online fundraising and social media. Digital Marketing to Exceed Your Marketing Goals. More info/register. Tue 10/15 at 2 p.m.
With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, emailmarketing, and customer support. Resource: Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew.
Q2 EmailMarketingTips Hear insights from six of the industry’s leading emailmarketing experts. Discover the latest emailtips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. CMP credit.
I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals.
I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals.
Facility with getting new technology to work : How likely people are to get someone else to set up new devices for them or show them how to use new devices. Use of digital tools for learning : How often and regularly people use technology to purse learning or enrichment activities. Digital Readiness Spectrum.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content