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Planning an event requires carefully coordinating with countless people to ensure that your speakers, food, venue, and activities create a memorable experience. The key to achieving this objective is having an effective event marketing strategy. What is an Event Marketing Strategy?
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Well, location matters when it comes to event engagement as well.
The weekly list of free educational events and resources for the association community The purpose of art is washing the dust of daily life off our souls. Event content repurposing. Education providers: If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before its scheduled.
In Episode 6, Andy shares his advice on effective eventplanningstrategies and considerations. He also explains why getting out from behind your desk and attending an event can help build meaningful relationships. “In In Episode 6, Andy shares his advice on effective eventplanningstrategies and considerations.
In Episode 6, Andy shares his advice on effective eventplanningstrategies and considerations. He also explains why getting out from behind your desk and attending an event can help build meaningful relationships. “In In Episode 6, Andy shares his advice on effective eventplanningstrategies and considerations.
The weekly list of free educational events and resources for the association community Awards program. Their 4-step process for planning and managing an awards program will help you map out a plan for success. Impexium dives deep into proven strategies for membership renewals. Membership renewals. Fri 1/17 at 3 p.m.*
The weekly list of free educational events and resources for the association community… “It is not every day that the world arranges itself into a poem.” For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” Wallace Stevens Survey. Attendee value. Mon 11/11 at 8 a.m.
The weekly list of free educational events and resources for the association community Reading is an act of resistance in a landscape of distraction. How hard does your organization sell this aspect of your events? Ulin Microcredentials. TopClass LMS shares an association primer on skills-based microcredentialing. Membership app.
To generate excitement and attract new customers, you host a grand opening event with drinks, snacks, and a 10% discount on every purchase. Whether you want to boost sales or improve employee retention , events present a valuable opportunity for small businesses that want a concentrated burst to their results. Educational events.
The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Friedrich Nietzsche Social events. Do your members want more social events? Heres a problem your association can solve. Anti-social behavior.
The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Conference/event evaluations. Do you use the same event evaluation questions year and year? Mobile engagement strategy. Why do content strategies fail —and what can you do about it?
This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. Strategies that work with Millennials, Gen Xers, and Baby Boomers simply won’t be compelling for Generation Z. Who is your event for? You can also make sure your events look good.
By Chris Powell, Director at The Event Expert: Online Event Management Courses and EventPlanning Webinars. The truth is: Events appeal to our primal universal instinct, to gather together to learn, be entertained, celebrate and communicate with each other face to face…it’s in our DNA. Yes, I want it.
The Events page on your association’s website is a critical action page. This is where your members see what’s coming up on your calendar and register to attend an event, whether that’s a networking event, conference, or informal get-together. The visual look of the Events page sets the tone for the event.
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Fundraising campaign management tools allow you to create and track campaigns, accept online donations, and manage fundraising events. Understand the configuration process.
When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Slow sales periods.
Interested in filling more chairs at your next event? It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Educate, Educate, Educate: Events & eLearning.
For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . Every event-planning team struggles with this question.
The weekly list of free educational events and resources for the association community… Inclusive conferences. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Implicit bias. to 4:15 p.m.
Your events can be the highlight of your member community experience! Especially for communities spread out over a wide geographic area, a monthly or yearly gathering is an exciting event to look forward to. To keep members excited about attending, your events need to be better every year than they were the last.
Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop? Disseminate event information with real-time updates.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors.
How does it fit into our strategy? Advanced Member Segmentation AI can refine member segmentation, allowing associations to target specific groups with tailored messages, events, and offers. AI-Enhanced Event Management By integrating AI with your Association Management System (AMS), you can streamline eventplanning.
The weekly list of free educational events and resources for the association community… New member onboarding. We’ve had a few months now of quickly planned virtual conferences and learning events. Virtual event sponsors/exhibitors. Here are the educational events scheduled for next week. Fri 5/22 at 1 p.m.
Eventplanning goes beyond just managing logistics. Building strong relationships are crucial for creating successful events. I take pride in developing a rapport with everyone involved – from Grammy nominees to caterers and AV techs, to the person who opens the doors before the event begins.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. For instance, at an event recently, the speaker offered to give his book away for free to anyone who sent him a text with their contact information.
So, we’re deep into a pandemic and we’re beyond the initial panic and pivot we’re facing as event professionals. We’ve initiated our crisis communications plan, shifted to a virtual event, and now what? We can try to shift to the new year, but we do not know when it’ll be safe to host events again. Why not write about it?
Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yeats has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.
With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, eventplanning, and more. It can also help you identify which programs are resonating with members and which need improvement. Membership?
The weekly list of free educational events and resources for the association community…. You must check out this treasure trove of ideas from Lee Gimpel of Better Meetings— 51 best practices for engaging webinar and online educational event attendees. Here are the educational events scheduled for next week. Membership survey.
The weekly list of free educational events and resources for the association community… Mental health. Mark Lowry at Association Analytics shares helpful member retention strategies. He takes a data-oriented approach to planning, measuring, and improving retention practices. Member retention. Zoom fatigue. More info/register.
Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. This is the place where all your member information is stored.
Your annual event might be looming, or it might be a year away – wherever you are in the planning, it can feel like you’re stuck in a crazy-making cycle. Planning your annual event can become hectic, and it would be a shame not to rely on the tools at your disposal. Before: Increase event registration.
The weekly list of free educational events and resources for the association community… Virtual association survey. Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Here are the educational events scheduled for next week.
A membership director also helps with eventplanning and updating the website, for instance. It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. Short-term contracts often focus on fine tuning your strategy and getting your community up and running.
The weekly list of free educational events and resources for the association community… AMS/CRM community. Event engagement. 360 Live Media explores three elements shaping the future of events: technology, sustainability, and a culture of trust. Association magazines. Association boards. Member engagement.
Bizzabo, the leading Event Success Platform, today announced it has raised $138 million in Series E funding. Bizzabo will use the investment to meet surging demand for its platform globally and expand its category-leading capabilities as COVID-19 reshapes the future of the professional events industry.
The average event wastes up to 20% of the food it produces, according to industry reports —and it’s making headlines for all the wrong reasons. There are plenty of ways to make your events more sustainable and generate positive feedback. The good news? We share some proven methods in the newsletter below.
The weekly list of free educational events and resources for the association community…. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. 4 ways to raise the bar on virtual events in 2021. Growth-mindset associations.
Guest post by Aura Innovative Technology Planning an event may sound simple, but with a vast amount of data to keep track and making sure it all ties back to your accounting system appropriately, it is not an easy task. These strategies will help your. These strategies will help your. assocation. reporting.
More organizations than ever are leaning into events (whether virtual or in-person) to pull in prospective members and engage current ones. A recent survey showed that the virtual event market alone is expected to be worth $504.76 9 EventPlanning Tips for Improved Events. billion by 2028. Define your audience.
The weekly list of free educational events and resources for the association community… Early-career microcredentials. The truth is, these events don’t always fulfill their purpose. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Print magazines.
A “superhero” may not wear a cape in the Event industry, but the best Event partner can save the day. Yet one key element remains engrained in our purpose as a company: we “save” events not just from technical and logistical disasters, but from averageness. can save the day when your event needs it most.
A new report from the Global Business Travel Association Foundation and the tech firm Cvent makes the case that eventplanning is more successful when the marketing department is involved—even if syncing those departments can be a challenge. Events can often be a huge revenue driver for a given organization.
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