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The key to achieving this objective is having an effective eventmarketing strategy. When you have a strong eventmarketing strategy, it ties everything together so you align all your elements of planning together. What is an EventMarketing Strategy? What is an EventMarketing Strategy?
Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come. Build your event brand! Create the event logo.
Send invites and publicize your event It’s time to send out formal invitations to your attendees. Create a pressrelease for your ribbon cutting that you can send to the media. Be sure to publicize your event on your social channels as well as your chamber of commerce newsletter in the weeks leading up to it.
In a world full of distractions, the events world needs to be more creative in its approach and not stick with the status quo because it is easier to achieve,” said Tracy Halliwell, director of business tourism and major events at London & Partners, in a pressrelease.
Rather than a request for a donation, a sponsorship request letter seeks to build a relationship between the two organizations in the form of a sponsorship of a specific event. These benefits can make it appear your sponsor is helping to put on the event without their manpower or internal staffing.
IMEX America’s Index of Optimism , released last Friday by the IMEX Group , showed that 67 percent of those surveyed are more optimistic today than they were a year ago. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day.
If possible, once you find a potential speaker, attend an event where they will be speaking to get the best understanding of their work. Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. During the Event.
In return, you can offer recognition online, on social media, and through a pressrelease to local media. PRO TIP TO INCREASE MATCHING GIFTS: While matching gifts are a powerful way to increase participation and the amount of donations, they can be labor-intensive to increase in a local or regional market.
In return, you can offer recognition online, on social media, and through a pressrelease to local media. PRO TIP TO INCREASE MATCHING GIFTS: While matching gifts are a powerful way to increase participation and the amount of donations, they can be labor-intensive to increase in a local or regional market.
For instance, branded swag, networking lounges, or a well-planned registration process can make a strong impression. Ensure Flexibility in Planning Stuff happens and the unforeseen can throw a wrench in your eventplans. audiovisual, virtual platforms), marketing and promotion, catering, décor, staffing, and travel costs.
Identifying the Purpose of the Event Your event or convention can have several different purposes. Do you want to drive a new product that you just put on the market? For example, you might track sales following the event, digital audience metrics, sales leads, or overall brand reputation.
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