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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

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Marketing Fundraising Events: The Ultimate Checklist

Nonprofit Marketing Guide

Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come. Build your event brand! Create the event logo.

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Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Event Planning Checklist. Event Planning Checklist.

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Planning a Ribbon Cutting Ceremony: Your Essential Checklist

MemberClicks

Send invites and publicize your event It’s time to send out formal invitations to your attendees. Create a press release for your ribbon cutting that you can send to the media. Be sure to publicize your event on your social channels as well as your chamber of commerce newsletter in the weeks leading up to it.

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Coming to Their Senses: Creating Multisensory Events

Associations Now

In a world full of distractions, the events world needs to be more creative in its approach and not stick with the status quo because it is easier to achieve,” said Tracy Halliwell, director of business tourism and major events at London & Partners, in a press release.

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How to Write an Effective Sponsorship Request Letter

MemberClicks

Rather than a request for a donation, a sponsorship request letter seeks to build a relationship between the two organizations in the form of a sponsorship of a specific event. These benefits can make it appear your sponsor is helping to put on the event without their manpower or internal staffing.

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Meetings Forecast: The Future is Bright

Associations Now

IMEX America’s Index of Optimism , released last Friday by the IMEX Group , showed that 67 percent of those surveyed are more optimistic today than they were a year ago. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day.