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Data-informed eventplanning. MemberSuite cautions associations against using pre-pandemic data to planevents. They explain how to use AMS data for planning and marketingevents. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. 1 CAE credit.
Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.
WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –
The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.
They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.
Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. More info/register.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. CMP credit.
Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV
The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.
Two former event organisers, with over 40 years of eventplanning experience between them, have launched an event management system which takes the stress out of planning, organising and delivering successful events and “organises the organisers”.
“We appreciate that this later date brings us closer to the summer events season, but we feel the show will give exhibitors the earliest opportunity to get back in front of agencies and corporate buyers to discuss their eventplans for the whole of the coming year.”.
6Connex is transforming the events industry with a sophisticated, all-in-one event technology platform that makes it easy to manage and host successful events at scale and in any format. It’s much more than just a single, one-off event, it’s an essential solution in your organization’s marketing technology stack.
Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. – Brilliant Marketing Advice for Any Association Budget (Association Chat). Guest: Hailey Friedman, Head of Marketing at Improvado.io Digital for Events (part 3).
Top Trends in Experiential Marketing for 2017. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor. Simple Ways to Use Technology to Improve Your Event. Location: Reston VA.
Top Trends in Experiential Marketing for 2017. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor. Simple Ways to Use Technology to Improve Your Event. Location: Reston VA.
He conducts both private and group strategic planning workshops for nonprofit and for-profit corporations. He is a highly regarded facilitator for strategic planning workshops, marketingseminars, and Faith-based outreach eventplanning. And this is his typical day: 5:30 a.m. to 2:00 p.m.
Here are some of the finalists: 2Heads Global Design nominated for the Event Technology Awards. 2Heads Global Design , the UK’s leading independent experiential brand marketing agency have been synonymous with innovation and experience design for nearly 40 years. Cadre shortlisted for Event Technology Awards.
Marketing done right not only engages your target audience but also builds positive associations with your brand and encourages loyalty. In the increasingly competitive event landscape, experiential eventsmarketing offers an outstanding way to engage your leads and participants and excite them about what your company has to offer.
Event sightlines are critical to the attendee experience. Clear visual pathways are even more pressing at professional or educational events, such as conferences, expos and industry seminars with hundreds of registrants. What to Avoid When Planning a Layout. Overcrowding the Event. It's a win-win for all involved.
Rather than a request for a donation, a sponsorship request letter seeks to build a relationship between the two organizations in the form of a sponsorship of a specific event. These benefits can make it appear your sponsor is helping to put on the event without their manpower or internal staffing.
This includes their experience level in the industry, what they are looking for at the event, and what their expectations are. Use this knowledge to strategize how to engage them through sessions, seminars, break-out sessions, and panel discussions , that will likely be of interest.
PRO TIP TO INCREASE MATCHING GIFTS: While matching gifts are a powerful way to increase participation and the amount of donations, they can be labor-intensive to increase in a local or regional market. Virtual Events Many organizations have turned to virtual events to serve as fundraising events.
PRO TIP TO INCREASE MATCHING GIFTS: While matching gifts are a powerful way to increase participation and the amount of donations, they can be labor-intensive to increase in a local or regional market. Virtual Events Many organizations have turned to virtual events to serve as fundraising events.
If your guests are young people who are active on social media, provide different ways they can interact with their devices at the event — like photo opportunities and event-specific hashtags. To learn more about how Expologic can help you track your next event , request a quote or contact us today. About the Author.
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