Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

NXUnite

MARCH 19, 2025

The second is social good events, such as volunteer days or social good fundraising events, where you raise funds for a charitable cause. Employee events. To boost employee retention and satisfaction, host employee events like team retreats and team bonding dinners. Recruiting and networking events.

Tips 130

Tips Recruiting Recruitment Maine 130

Event Industry News

OCTOBER 8, 2021

The same platform that major football stadiums and music festivals use to make their events safe and successful has been adapted for event organisers to plan markets and other festive holiday events; Plan every detail right down to the inflatable Santas. Try it now.

Tools 133

Tools Marketing Event Planning Cost 133

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

Strategy 52

Strategy Marketing Social Media Analysis 52

Event Industry News

JANUARY 23, 2020

By Cory Schmidt, head of marketing, Canto. There’s one thing that unites everyone in the events industry: digital overload! If we only needed to access folders on our own devices, or if we worked in small teams that didn’t depend on third-party collaboration, there wouldn’t be a problem.

Team 115

Team Library Software Event Planning 115

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Managing remote teams. Membership survey. Fractional CIOs. 1 CMP credit. More info/register.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Velvet Chainsaw

MARCH 15, 2023

This perfect storm significantly threatens the sustainability of associations and adds tremendous pressure to those who are organizing events to find ways to improve their financial performance. Shifting marketing budgets. Annual conference budgets are usually finalized 12-plus months prior to the event. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 82

Marketing Email Marketing Team System 82

Associations Now

OCTOBER 5, 2016

A new report from the Global Business Travel Association Foundation and the tech firm Cvent makes the case that event planning is more successful when the marketing department is involved—even if syncing those departments can be a challenge. Events can often be a huge revenue driver for a given organization.

Strategy 86

Strategy Marketing Survey Event Planning 86

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Tony Rossell, Marketing General, Inc. ).

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources. .

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

JUNE 26, 2020

Conference and education teams. As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Tue 6/30 at 2 p.m. 1 CMP credit.

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Jessica Joseph describes how, in two weeks, her team at the National Kidney Foundation turned their annual conference into a virtual conference. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Nonprofit Marketing Guide

NOVEMBER 9, 2023

Looking back, I recall a time when I was overwhelmed by the sheer number of projects and ideas that were coming my team’s way. The excitement of starting new projects was often dampened by the reality of what our team could realistically handle. In the nonprofit sector, we marketers are all too familiar with this.

Project 97

Project Marketing Certificate Resources 97

Higher Logic

JANUARY 24, 2019

But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. For example, prioritize using a native Salesforce app for event planning if you use Salesforce as your CRM. This tip works hand-in-hand with the previous one.

Communications 209

Communications Software Member Engagement Strategy 209

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Wes Kao shares solid advice for onboarding yourself when you join a new team. New job advice. More info/register.

Certificate 291

Certificate Price Tools Member Engagement 291

Event Industry News

DECEMBER 3, 2020

“The future of professional events isn’t virtual-only,” said Eran Ben-Shushan, CEO & Co-Founder of Bizzabo. Our data shows very clearly that while virtual events have major benefits, attendees and businesses want to get back to live events. In the past year, Bizzabo has seen revenue explode over 100 percent.

Event Planning 75

Event Planning Technology Software Revenue 75

Event Industry News

FEBRUARY 10, 2025

Our team planned a big corporate conference at a beautiful event venue a few years ago. The event’s production was flawless, the energy on the floor was electric, and attendees were delighted. As the crowds began to disperse, we started our victory lap around the venue.

Event Planning 71

Event Planning Process Products Conference 71

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Host: American Marketing Association.

Technology 370

Technology Strategy St. Louis System 370

NXUnite

MARCH 22, 2024

From large trade shows to fundraising events, having an event platform that facilitates planning, alleviates common bottlenecks, and enhances the attendee experience can ensure success every time. However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness.

Software 130

Software Tools Event Planning Cost 130

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing.

LMS 252

LMS Utah DC Indiana 252

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. Build an event agenda.

Event Planning 59

Event Planning Tips Conference Software 59

Reid All About it

FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Hear how the speaker’s team developed a price elasticity forecast.

Certificate 275

Certificate Denver South Carolina Strategy 275

Forj

APRIL 22, 2021

However, it’s important that you understand the parameters of their services, whether they’d be a valuable addition to your team, and how to find the ideal partner for you. This guide will help you decide whether partnering with a consultant is the right move for your association and how to choose the right team member when doing so.

LMS 172

LMS Course Price Learning Management System 172

EventMobi: Association Events

JUNE 19, 2024

This was just the opportunity to almost push them, go out, go see the city, team up with other attendees, and just explore.” ” -Karen Hill Karen and her team used the city to their advantage, planning fun activities for attendees that encouraged them to explore their surroundings. You can do something similar.

Strategy 257

Strategy Tips Boston Social Media 257

Reid All About it

FEBRUARY 18, 2022

The weekly list of free educational events and resources for the association community…. Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. Host: American Marketing Association. ASAE research on change. More info/register.

Content 39

Content Tips Strategy Marketing 39

Event Industry News

MARCH 2, 2020

Her duties include maintaining client relationships, event planning, meeting logistics, sales and marketing administration, and workshop coordination. The team also consists of COO Leeza McKeown; VP, Southeast Sales Scott Rickles; Manager, Southwest Sales Ben Skidmore; and Events Manager Tracy-Leigh Mahan.

Team 64

Team Event Planning Project Conference 64

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team. Workplace challenges. Association magazines. Association magazines. More info/register.

Video 213

Video Content Revenue Strategy 213

SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. However, if event planning becomes overwhelming or inconsistent, members may disengage.

How To 52

How To Analysis Social Media Member Engagement 52

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Zero to Hero: Why Zero Party Data will Save the Day While you’ve made the case for clean data across your organization, teams might still be struggling with why data hygiene is a shared responsibility.

Strategy 281

Strategy Video Technology Education 281

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. Build an event agenda.

Event Planning 52

Event Planning Tips Conference Software 52

NXUnite

APRIL 5, 2024

Before your event, create a plan for addressing specific protocols and procedures your staff should follow in the case of an unexpected challenge or emergency. While you can’t anticipate every potential issue, list risks and scenarios that could arise and how your team would handle them. Offer hands-on training sessions.

Tips 130

Tips Software Resources Team 130

Protech

MAY 13, 2020

By The Protech Team . When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears. I can’t wait until we can do this event in person!” .

Communications 64

Communications Marketing Maryland Event Planning 64