Reid All About it

NOVEMBER 8, 2024

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification.

Certificate 252

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Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Newsletter 370

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit.

Strategy 281

Strategy Video Technology Education 281

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Gather Voices invites you to participate in their free 7-Day Video Communications Challenge starting Tuesday, September 3. You’ll receive a daily email with a learning tip and an assignment to make a video.

Video 213

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Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Quick hits before we get to the list of this week’s free education: Leading when the plan is no real plan at all.

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Event Industry News

DECEMBER 17, 2020

In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high profile personalities were sent across the OIOV social media channels. The mission is to encourage them to look ahead to 2021 now – start to plan, brief and commit budgets to events.

Industry 138

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Reid All About it

MAY 29, 2020

They described it as “a drop-in forum that will bring business events professionals together for authentic connections and topical conversation” in a virtual format. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. . CMP credit.

Blended Learning 39

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Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.

North Carolina 74

North Carolina Content Montana Revenue 74

Blue Sky eLearn

FEBRUARY 18, 2021

Also, provide scheduled opportunities for volunteers to check in with event managers and ask any questions or voice concerns. . Pro tip: Check out our top event management software options to help with your virtual service day planning. Construct a communication plan to engage members. Happy planning! Jake Fabbri.

Organization 232

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Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. All events are online at Eastern Daylight Time unless otherwise noted. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Revenue 195

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Reid All About it

JUNE 26, 2020

Earlier in the stay-at-home period, I binged on a bunch of videos that Rachael Ray’s husband took of her cooking at home. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Best Practices to Accelerate Your Pivot to Virtual Events. More info/register. Host: ASAE. 1 CMP credit.

Montana 370

Montana Conference Content Education 370

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 281

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Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. More info/register. *All Host: ASAE.

Raleigh 150

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Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

EventMobi: Association Events

AUGUST 8, 2024

As Mariner Management & Marketing and BillHighway’s 2022 Chapter Performance & Benchmarking Report notes, more than three-quarters of the chapters it studied were either chartered or wholly-owned by the parent organization. Chapters are largely tethered to the main organization.

Maine 262

Maine Education Report Technology 262

Event Industry News

JANUARY 23, 2020

By Cory Schmidt, head of marketing, Canto. There’s one thing that unites everyone in the events industry: digital overload! But the reality when it comes to events is that there are always multiple parties involved. Events in their many shapes and forms are synonymous with the need to carefully manage digital assets.

Team 115

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Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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Reid All About it

FEBRUARY 18, 2022

The weekly list of free educational events and resources for the association community…. Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. Host: American Marketing Association. ASAE research on change. More info/register.

Content 39

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Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 281

Revenue Education Innovation Strategy 281

NXUnite

MAY 15, 2024

It can take six months or longer to plan a nonprofit event and market it effectively. Then, the event itself requires careful management and will inevitably face a few challenges. Follow-up is an indispensable aspect of donor engagement for solidifying supporter relationships after they’ve attended an event.

Tips 130

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Reid All About it

SEPTEMBER 25, 2020

He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. How to Look, Sound, and Think Better on Video.

Case Study 285

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – More info/register. 1 CAE credit.

Certificate 291

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MemberClicks

MAY 15, 2024

Attracting attendees to your conference can be one of the most challenging aspects of event planning. You want your event to be memorable and impactful, just like the best conferences you’ve attended. Effective conference marketing is the key to achieving this. What Is Conference Marketing?

Conference 52

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Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. . More info/register. More info/register. Host: WorkerBee.TV

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

DC 30

DC Washington Project Member Engagement 30

NXUnite

APRIL 5, 2024

When you’re hosting an event, many of the potential issues you’re anticipating likely have to do with the event technology you’re using. To get all team members on board with your event technology, follow these steps: Assess your training needs. These may include user manuals, online tutorials, help guides, and training videos.

Tips 130

Tips Software Resources Team 130

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? It works on the pay-it-forward model: when you submit a review of an event app, you can see all the reviews on the site. Focusing on Resource Planning.

DC 39

DC Washington Review Resources 39

ISAE

NOVEMBER 19, 2024

In this post, we’ll cover a few key strategies that will help you take your Events page to the next level and increase your association’s event registrations. The visual look of the Events page sets the tone for the event. Getting your Events page right is key to the ultimate success of your association’s next event.

Strategy 40

Strategy FAQ Process Video 40

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. Maintain finances and accounting.

Association Management 148

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Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 24, 2023

Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. 1 CAE credit.

Revenue 233

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Reid All About it

AUGUST 4, 2023

Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. For dessert, key lime pie bought at the seafood market and made by a local baker, yum. basil and lots of butter. More info/register.

Atlanta 195

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