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When was the last time your association considered its pricing strategy? Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Why should associations use pricing discounts? Boosting cash flow.
Certification pricing. If members complain or inquire about the price of your credentialing programs, follow the lead of the Higher Education Consortium for Student Affairs Certification. They explained the reasoning behind their pricing in a post titled, Is Certification a Money Grab ? Small-staff technology. 1 CAE credit.
Add extra value to boost event engagement. Youre probably already familiar with the eventplanning process, from establishing a budget to choosing an event venue to purchasing decorations and hiring vendors. Those tasks are essential parts of creating a successful event.
Unless you planevents for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. Price increases. Annual conference budgets are usually finalized 12-plus months prior to the event.
Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Best Practices to Accelerate Your Pivot to Virtual Events. Restructuring Your Marketing + Event Program on a Lean Budget.
If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.
Maybe some lower-price items were highly appealing to large groups of donors, but your big-ticket items got little attention, causing your revenue strategy to fall apart. Step 1: Lay out a procurement plan and timeline. Collaborate with your eventplanning team to answer these questions: When will the auction happen?
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. 7-day communications challenge. Tue 9/3 at 12 p.m. More info/register. . –
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Hear how the speaker’s team developed a price elasticity forecast. Find out how easy it can be to make the transition and earn even more non-dues revenue for your association. Print magazines. Generation Z.
The weekly list of free educational events and resources for the association community… “One of the most tragic things I know about human nature is that all of us tend to put off living. Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Membership pricing.
– Strategic Revenue Growth: Thinking Beyond Members and Sponsors. The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. The Invisible Workload of EventPlanning. Host: KiKi L’Italien, founder, Amplified Growth. Tue 12/10 at 3 p.m. Location: Washington DC and online.
By Chris Powell, Director at The Event Expert: Online Event Management Courses and EventPlanning Webinars. The truth is: Events appeal to our primal universal instinct, to gather together to learn, be entertained, celebrate and communicate with each other face to face…it’s in our DNA. How it works. Yes, I want it.
In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed eventplanning. Non-dues revenue.
Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.
Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. More info/register. 1 CAE credit.
Generate revenue. Simplify event and exhibit management. Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, eventplanning, and website building. Pricing: Tiered based on staff users; starting at $149/mo. (1-2
For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . Every event-planning team struggles with this question.
Hear tips to understanding which AMS capabilities are right for your organization, advice on the vendor selection process—key themes and questions to ask, an overview of pricing in the AMS marketplace in 2020, and pros and cons of off-the-shelf solutions vs. flexible, configurable platforms. Virtual Events Office Hours. Host: Aptify.
So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. For example, they could assist with the search for a learning management system or consult on the pricing of your courses. That’s great! But, where do you begin?
They’ll reveal their top marketing technology takeaways from the 2017 ASAE Technology Conference & Expo, which inspired resolutions that support revenue growth, from leveraging artificial intelligence to improving collaboration between marketing and IT. Eric McDonald, sales executive and pricing expert. 1 CAE credit.
Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. The other ingredients are onion, garlic, marinara , red pepper flakes and parmesan-romano (instead the pecorino-romano she suggests which is more than twice the price at my store). 1 CMP credit.
The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% For most business event professionals, rebuilding attendance and overall revenue is priority one. Competing Priorities The CEIR index gives us a good view of top-line performance – participation and revenue. below 2019.
Begin procuring and pricing auction items. Develop an event marketing strategy. Doublecheck your plans and host your auction. These core steps will give your eventplanning team a solid structure upon which you can build your auction strategies. Begin procuring and pricing auction items. Check out this.
. – How to Report Live from Nonprofit Conferences and Events. Get a six-week plan that includes pre-eventplanning and post-event follow-up. Monetizing eLearning: Value Proposition and Pricing Strategies. Find out which skills are necessary and which online tools work the best for live reporting.
Learn how to price your content marketing offerings for success, structure digital sponsorship that works for sponsors AND members, and create the behavior in your sponsors that helps improve your digital content calendar. 1 CAE credit. 1 CAE credit. More info/register. 1 CMP credit. More info/register. 1 CAE credit.
How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts. Hear about various revenue streams, including sponsorships, advocacy funds, and events, and tips on how to optimize each of these revenue channels. 1 CAE credit.
Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. More info/register. Host: OnGood. 1 CAE credit.
– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. I’ll be happy to feature it as long as it’s not too product-centric.
Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume? Would raising the price be beneficial to the bottom line and beyond? Host: AM Planning. Tue 1/25 at 1 p.m. More info/register.
Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Pricing available on the GrowthZone website and product demos available upon request. Headquartered in St.
Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. CAE credit. More info/register. 1 CAE credit.
Learn how to quickly assess your resources and put a virtual eventplan in place, develop an effective program with human elements to breathe life into your event, and keep attendees engaged long after the virtual conference. Wed 6/3 at 9 a.m. More info/register. More info/register. More info/register. Fri 6/5 at 12 p.m.
Blog Posts In this age of technology, you likely look toward blog posts and other websites whenever you’re out of your element, including searching for new fundraising ideas or eventplanning tips. Books usually thoroughly cover a single topic, allowing you to gain the depth of knowledge you seek. Wide range of topics.
Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors.
Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors.
If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn about event technology trends suited for events large or small and on any budget. Walk away with some ideas you can implement right away, along with some long term strategies to begin integrating into your eventplanning.
Learn about risks, partner frustrations, pricing challenges and potential roadblocks. Learn about event technology trends suited for events large or small and on any budget. Walk away with ideas you can implement right away, along with long-term strategies to integrate into your eventplanning. 1 CAE credit.
But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. But it doesn’t have to be all doom and gloom when it comes to new ideas for unlocking eventrevenue. Read the webinar recap below for 10 ideas to unlock sponsorship revenue through event technology.
Host: Blue Sky eLearn Speakers: Ronnie Dudek, Director of Streaming & Production Services; Jesse Pitzler, Senior Virtual Events Producer; and Robbie Shedd, Director of Live Events, Blue Sky eLearn Fri 6/2 at 4 p.m. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Thu 6/8 at 9:30 a.m.
Earning money from events First off, it’s important to remember that running events—although they cost you money—will actually earn you money, too. Of course, free events aren’t included there. You can also earn added revenue from sponsorships and selling ad space on things like your conference app.
In this guide, we’ll cover the following three common challenges faced by learning businesses: Decreasing Learner Engagement Low Non-Dues Revenue High Administrative Burden. Challenge: Low Non-Dues Revenue. A steady stream of additional non-dues revenue is essential for your association to thrive year over year.
That includes things like storing information about their members, sending members emails and other communications, reminding members to renew their membership, helping with eventplanning, creating a more engaging member-friendly website, automating membership benefits by tiers, and much more. Long-term benefits.
Online Contracts and Sponsorship Management Effective eventplanning will include ample opportunities for sponsorship. Other people appreciate sponsorship opportunities because they can use them to promote their own brand during your event and attract leads for their organization.
Own Post-EventPlanning! How to Hit the Ground Running After Your Event. Learn how you can recover from the toll of your event, what you do on your first day back in the office, how to analyze your event and then use that to start the next planning process. Lunch provided. 1 CAE credit. More info/register.
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