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48 No-Brainer Tools Every Marketer Needs

Higher Logic

For your social media needs: Bitly : Shortening your links and personalizing them is a great way to track your social reach. Some social platforms will have a built-in feature to shorten your links, but if not, Bitly is a nice little tool. Buffer is another platform providing similar social media management services.

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How to Create an Effective Attendee Journey Map

MemberClicks

Research comments on these events and build upon the positives in creating your attendee journey map. Beyond your member list, consider influencers, social media, and contacts from sponsors. Use videos, social media, emails, video conferencing, and virtual tours. Highlight keynote speakers and presentations.

How To 52
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How to Create an Effective Attendee Journey Map

MemberClicks

Research comments on these events and build upon the positives in creating your attendee journey map. Beyond your member list, consider influencers, social media, and contacts from sponsors. Use videos, social media, emails, video conferencing, and virtual tours. Highlight keynote speakers and presentations.

How To 52
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How to Create an Event Brief

MemberClicks

Establish KPIs and Expected Outcomes: Define key performance indicators (KPIs) that reflect the event’s success. Examples might include registration numbers, attendee satisfaction, funds raised, or social media impressions. Having clear KPIs gives your team a concrete benchmark for assessing the event’s impact.

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Association Brain Food: 5.19.23

Reid All About it

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? . More info/register.

Strategy 195
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30 Ways to Save Money on Your Next Association Event

MemberClicks

If you have flexibility for choosing an outside caterer, offer to promote the caterer alongside your event for a reduced rate. But be sure to get references and sample the food before committing! Limit promotion of your event to email, social media, and your website. Consider hiring a meeting planner.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Like we said, that’s just a sample of the wide variety of giving options your donors will have thanks to the magic of fundraising software. Social media integration.