Membership Marketing

APRIL 26, 2021

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. But how do you get a dynamic program up and running?

Recruiting 52

Recruiting Recruitment Sample Revenue 52

Reid All About it

SEPTEMBER 27, 2024

The weekly list of free educational events and resources for the association community… “Life shrinks or expands in proportion to one’s courage.” Are you earning their permission to provide content, benefits, events, ideas, answers, and connections? Event close. Member recruitment. Anais Nin Engagement. Fri 9/27 at 4 p.m.

Arlington 276

Arlington DC Washington Revenue 276

MemberClicks

SEPTEMBER 2, 2024

Your association, chamber of commerce , or membership organization’s regular recruitment efforts can only bring in so much. Membership drives combine marketing and member recruitment efforts to engage prospective new members, introduce them to your organization, and gain their support. What is a membership drive?

Recruiting 52

Recruiting Recruitment Social Media Discount 52

Higher Logic

NOVEMBER 12, 2019

Barb Boggs, Events & Volunteer Relations Manager, Grant Professionals Association. Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils.

Tools 205

Tools Recruiting Recruitment Strategy 205

Associations Now

MARCH 25, 2020

So when opportunities to make a difference suddenly arise, nonprofits need to have a recruitment plan ready, says a blog post by the Forbes Nonprofit Council. There are multiple ways to effectively recruit volunteers. Marketing in 2020. The post Daily Buzz: Recruiting Volunteers appeared first on Associations Now.

Recruiting 90

Recruiting Recruitment Texas Social Media 90

Reid All About it

OCTOBER 25, 2024

The weekly list of free educational events and resources for the association community… “Wild is the music of the autumnal winds amongst the faded woods.” Volunteer leader recruitment. Small-staff membership marketing. William Wordsworth Hurricane recovery. Membership survey. I won’t share or sell your email address.

Arlington 248

Arlington Revenue Education Strategy 248

Reid All About it

NOVEMBER 1, 2024

The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Conference/event evaluations. Do you use the same event evaluation questions year and year? Content marketing. Content marketing. Samuel Johnson AWTC awards. Committee management.

Revenue 254

Revenue Arlington Education Content 254

EventMobi: Association Events

JUNE 21, 2023

Events are the lifeblood of nonprofits and associations. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.

Software 130

Software Price Review Event Planning 130

Aptify

JULY 1, 2020

Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . TECH TIP: Aptify AMS includes a full featured marketing application that allows you to create and manage targeted, multi-channel communications and campaigns that help you reach prospective members.

Recruiting 72

Recruiting Recruitment Tips Price 72

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 98

Recruiting Recruitment San Francisco Marketing 98

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Newsletter Social Media 52

Blue Sky eLearn

JULY 24, 2019

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . Every event-planning team struggles with this question.

Tips 201

Tips Software Recruiting Recruitment 201

Higher Logic

FEBRUARY 28, 2019

Interested in filling more chairs at your next event? It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

GrowthZone

NOVEMBER 30, 2021

Marketing automation is the ultimate win-win for associations. Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Don’t believe us? Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

Nimble AMS

SEPTEMBER 3, 2024

Salesforce Maps can empower your association staff to make more informed decisions on how to allocate resources, which members or non-members to pursue, and which markets to target, based on your data. Salesforce Maps is a helpful tool for your entire organization, including your sales team, marketing department, upper management, and more.

Recruiting 125

Recruiting Recruitment Tools Event Planning 125

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Recruiting 88

Recruiting Recruitment Minnesota Georgia 88

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Ask what questions they have about working in your industry.

Content 93

Content Marketing Social Media Video 93

Aptify

JUNE 25, 2024

For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? Download here Let’s look at some proven tips for membership recruitment. So, how do you increase membership?

Organization 138

Organization Recruiting Recruitment Social Media 138

MemberClicks

NOVEMBER 29, 2023

Virtual events are more relevant than ever. According to a recent Linkedin survey , 79% of event organizers state that virtual events have spurred new opportunities for their organization, while 66% state that they’ve seen a boost in ROI in comparison to physical events. What is virtual event sponsorship?

Video 97

Video Case Study Discount Proposal 97

Reid All About it

SEPTEMBER 6, 2024

The weekly list of free educational events and resources for the association community… Chapters and membership. Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Association marketing. Video marketing.

Revenue 265

Revenue Technology Content Strategy 265

Reid All About it

OCTOBER 18, 2024

The weekly list of free educational events and resources for the association community… “Life starts all over again when it gets crisp in the fall.” —F. Per a new report from Freeman, many event organizers “are operating with outdated definitions of attendee and exhibitor value.” Scott Fitzgerald Membership survey. Sponsorships.

Revenue 259

Revenue Strategy Technology Member Engagement 259

Reid All About it

AUGUST 2, 2024

The weekly list of free educational events and resources for the association community… ASAE Annual exhibitors. Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a good place to start. Association marketing maturity. Association boards.

Cleveland 265

Cleveland North Carolina Analysis Team 265

ISAE

AUGUST 11, 2024

Membership Engagement Beyond Events: Year-Round Connections Imagine this: you’ve just hosted a successful auction, bringing in tons of non-dues revenue and providing an engaging experience for your members. Through this event, you’ve built relationships with new members and strengthened connections with existing ones.

Social Media 52

Social Media Discount Newsletter Survey 52

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

HighRoad Solution

JUNE 18, 2018

HighRoad is pleased to announce our participation at.orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation.

Marketing 60

Marketing Recruiting Recruitment Strategy 60

Reid All About it

OCTOBER 11, 2024

The weekly list of free educational events and resources for the association community… Hurricane Helene. Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. AI tool for events. Sponsorships. Good humans.

North Carolina 254

North Carolina Newsletter Email Marketing Revenue 254

Reid All About it

AUGUST 16, 2024

The weekly list of free educational events and resources for the association community… “The most important decision you will ever make is to be in a good mood.” Fíonta reminds us of the advantages virtual conferences have over in-person events. Aptify shares 50 ways to boost member recruitment and retention. Membership.

America 259

America Content Social Media Strategy 259

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 20, 2024

The weekly list of free educational events and resources for the association community… On my schedule. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs.

LMS 259

LMS Revenue Content Certificate 259

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably.

Marketing 64

Marketing How To Social Media Video 64

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. Are you over or under-staffing your events? Are you recruiting new volunteers or is it the same people every time? Examine Event Registrant Data.

Report 203

Report Tips Marketing eBook 203

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s AI and events.

Content 271

Content Survey Education Strategy 271

Associations Now

SEPTEMBER 1, 2017

Don’t let these marketing mistakes sink your next event. Your association may be spending good money on marketing your meeting, but are you sure you’re pulling the right levers? “You want to get a buy-in from them, so that they want to see your event succeed as much as you do.” Generating Goodwill.

Marketing 78

Marketing Recruiting Recruitment Tips 78

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. Most importantly, you know them. But are they?

Marketing 72

Marketing Cost Email Marketing Social Media 72