Using Your Data to Optimize Event Revenue
Association Analytics
JANUARY 17, 2024
For many associations, their #1 revenue driver and member benefit is their annual conference. With events being such an important part of the member experien.
Events Marketing Revenue 
Is Your Association Using Data to Increase Event Revenue?
Association Analytics
JUNE 17, 2021
The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy.
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Thinking Outside the Traditional Non-Dues Revenue Box
Association Analytics
MAY 20, 2024
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Revenue 169
169 
How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors
EventMobi: Association Events
MAY 1, 2024
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?
Technology 264
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Strategies for Enhancing Your Career Center’s Visibility and Boosting Revenue During an In-Person Event
Association Adviser
OCTOBER 4, 2023
Your association’s events hold a significant role in establishing your organization’s prominence. They serve as catalysts for strengthening your community, enhancing brand recognition, facilitating networking opportunities, establishing thought leadership, and generating revenue.
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Using Your Data to Optimize Event Revenue – 3/27/24
Association Analytics
JANUARY 17, 2024
Learn how to use your data to find new event audiences, segment members for more personalized outreach and show sponsors the value of their participation.
Revenue 169
169 
6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue
Higher Logic
MAY 20, 2020
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Revenue 296
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How to Make Your AMS a Revenue Generator, not a Cost Center
MatrixG
MARCH 25, 2024
I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?
Revenue 105
105 
6 Event Marketing Best Practices to Grow Your Show
Association Adviser
JANUARY 3, 2023
Since events are a significant contributor to associations for generating and maintaining memberships and non-dues revenue, it’s important to consistently offer enticing and exciting events for your members and industry. The post 6 Event Marketing Best Practices to Grow Your Show appeared first on Association Adviser.
Marketing 78
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Association Brain Food: 11.1.24
Reid All About it
NOVEMBER 1, 2024
The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Conference/event evaluations. Do you use the same event evaluation questions year and year? Education revenue. Content marketing. Content marketing. Committee management.
Revenue 254
254 
Association Brain Food: 9.13.24
Reid All About it
SEPTEMBER 13, 2024
The weekly list of free educational events and resources for the association community… On my calendar. James Young at Product Community shares ten revenue-generating product ideas. James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Post-event attendee engagement.
LMS 265
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Association Brain Food: 10.25.24
Reid All About it
OCTOBER 25, 2024
The weekly list of free educational events and resources for the association community… “Wild is the music of the autumnal winds amongst the faded woods.” Small-staff membership marketing. Fascinating You never grow old at the table At a recent catered family event, the chicken marsala was fine, but not outstanding.
Arlington 248
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Revenue-Generating Solutions for 5 Essential Member Needs
Membersuite
FEBRUARY 17, 2022
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Revenue 135
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Association Brain Food: 9.20.24
Reid All About it
SEPTEMBER 20, 2024
The weekly list of free educational events and resources for the association community… On my schedule. On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations.
LMS 259
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Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue
Association Adviser
OCTOBER 19, 2021
In today’s market, it’s imperative to recognize your unique non-dues revenue opportunities. The post Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue appeared first on Association Adviser.
Revenue 146
146 
4 surprising revenue boosters for your association
Nimble AMS
MARCH 29, 2022
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
Revenue 126
126 
3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement
Higher Logic
OCTOBER 17, 2019
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications.
Revenue 211
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How to Deliver Marketing ROI to Your Virtual Event Sponsors & Exhibitors
Membersuite
MAY 13, 2020
Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Here are ways to do that.
Marketing 141
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4 proven strategies to increase revenue at your association
Nimble AMS
APRIL 29, 2022
Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at
Revenue 114
114 
Association Brain Food: 10.11.24
Reid All About it
OCTOBER 11, 2024
The weekly list of free educational events and resources for the association community… Hurricane Helene. Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. AI tool for events. Sponsorships. Membership value. Good humans. Association media.
North Carolina 254
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3 ways to generate non-dues revenue
Association Success
OCTOBER 15, 2020
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.
Revenue 148
148 
Becoming Excellent at Post-Event Follow-Up: 5 Tested Tips
NXUnite
MAY 15, 2024
It can take six months or longer to plan a nonprofit event and market it effectively. Then, the event itself requires careful management and will inevitably face a few challenges. Follow-up is an indispensable aspect of donor engagement for solidifying supporter relationships after they’ve attended an event.
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Association Brain Food: 9.27.24
Reid All About it
SEPTEMBER 27, 2024
The weekly list of free educational events and resources for the association community… “Life shrinks or expands in proportion to one’s courage.” Are you earning their permission to provide content, benefits, events, ideas, answers, and connections? Non-dues revenue. Event close. Anais Nin Engagement. More on engagement.
Arlington 276
276 
13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)
EventMobi: Association Events
OCTOBER 19, 2023
After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Ready to launch your membership campaign, but wondering where to start?
How To 130
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Association Brain Food: 10.18.24
Reid All About it
OCTOBER 18, 2024
The weekly list of free educational events and resources for the association community… “Life starts all over again when it gets crisp in the fall.” —F. Per a new report from Freeman, many event organizers “are operating with outdated definitions of attendee and exhibitor value.” Scott Fitzgerald Membership survey. Sponsorships.
Revenue 259
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How a Simple Event Change Increased Association Revenue
GrowthZone
OCTOBER 30, 2018
For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits.
Revenue 90
90 
How to Improve Your Organization’s Member Experience: 14 Tips for Events, Engagement & Beyond
EventMobi: Association Events
SEPTEMBER 13, 2023
Perhaps excited about an upcoming event, proud to contribute to your successes, or grateful to be part of your community. This organic connection is worth its weight in gold and can save you on big marketing costs. What do you hope your members feel when they think about your organization? So how do you improve your member experience?
Run Your Virtual Event with Confidence: Tips for a Great Show
Higher Logic
MARCH 19, 2020
As COVID-19 forces events from in-person to virtual , the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation. Your event can be one of the things that meets that need. Run automated campaigns to promote your event. Let’s refocus together.
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Association Brain Food: 9.6.24
Reid All About it
SEPTEMBER 6, 2024
The weekly list of free educational events and resources for the association community… Chapters and membership. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Video marketing.
Revenue 265
265 
Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions
Blue Sky eLearn
MAY 4, 2020
During this Coronavirus crisis, many planned conferences are being transformed into virtual events. So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? How do you price your virtual events?
LMS 282
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Growing Revenue with the Nimble AMS Spring ‘22 Release
Nimble AMS
FEBRUARY 14, 2022
The Nimble AMS Spring ‘22 release is packed full ways to help you grow revenue. Less clicks means more revenue. Good-bye cart, hello revenue. . With new APIs, integrating with your learning management system (LMS) has never been easier to increase member value and grow non-dues revenue. ?? . SynchedLearning APIs .
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Association Brain Food: 8.30.24
Reid All About it
AUGUST 30, 2024
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Workplace challenges. 7-day communications challenge. Attendee connections. 1 CAE credit.
Video 212
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14 Non-Dues Revenue Tips for Associations Big and Small
MemberClicks
SEPTEMBER 29, 2022
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
Revenue 98
98 
Risk, Revenue Recognition and Recovery
Velvet Chainsaw
APRIL 14, 2021
For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. Revenue for anchor exhibitors cannot be recognized until that happens.
Revenue 98
98 
Association Brain Food: 11.15.24
Reid All About it
NOVEMBER 15, 2024
The weekly list of free educational events and resources for the association community… “May you experience each day as a sacred gift woven around the heart of wonder.” They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Awards program. Staff committee liaison.
Certificate 259
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The 23 Best Event Management Software for Nonprofits in 2023
EventMobi: Association Events
JUNE 21, 2023
Events are the lifeblood of nonprofits and associations. Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. What Is Nonprofit Event Management Software? Learn about Experience Manager.
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Association Brain Food: 9.29.23
Reid All About it
SEPTEMBER 29, 2023
The weekly list of free educational events and resources for the association community… Request re career section on association website. Open Space event design. After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum.
Revenue 276
276 
How to use your learning management system (LMS) to generate non-dues revenue
Freestone
DECEMBER 12, 2023
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. Activity during events. You’re not alone!
4 Tips for Generating More Non-Dues Revenue from Advertising
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?
Revenue 191
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Growing Your Association's Non-Dues Revenue: The Basics
ISAE
SEPTEMBER 14, 2023
Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!
Revenue 52
52 
How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event
Association Adviser
NOVEMBER 13, 2018
Your events play a major part in gaining recognition for your association. They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. With months of preparation and hard work invested, you want to be sure your members are engaged with your event.
Revenue 100
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Association Brain Food: 10.6.23
Reid All About it
OCTOBER 6, 2023
The weekly list of free educational events and resources for the association community… Industry careers website. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. Please send me links if you have one or know of a good one.
Revenue 259
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How to turn your members events into great member experiences
YourMembership
JULY 18, 2019
3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. Events and conferences are powerful tools for associations.
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