Blue Sky eLearn

OCTOBER 21, 2019

Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend. However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people.

Content 218

Content Learning Management System LMS Conference 218

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

Marketing 235

Marketing Cost Case Study Communications 235

Higher Logic

DECEMBER 14, 2017

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. If you’re new to marketing automation, you might ask yourself, “What am I supposed to do with that saved time?”

Marketing 262

Marketing Social Media Member Experience America 262

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Marketing Automation and Outbound Calling.

Marketing 189

Marketing Strategy Social Media Content 189

Higher Logic

APRIL 25, 2019

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop? Disseminate event information with real-time updates.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Higher Logic

JUNE 4, 2019

Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Consider the following: Virtual events allow you to reach more people, as not everyone is able to travel to your annual meeting each year. How to Use Virtual Events to Promote eLearning Programs.

Learning Management System 214

Learning Management System Content Course Discount 214

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

APRIL 10, 2020

The weekly list of free educational events and resources for the association community… Virtual association survey. Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Here are the educational events scheduled for next week.

North Carolina 74

North Carolina Montana Content Social Media 74

Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. At your live fundraising events.

Marketing 189

Marketing Strategy Revenue Tools 189

Blue Sky eLearn

JANUARY 6, 2020

If you’re considering hosting an event or conference for your association, it’s critical that you plan for a few key elements to drive value to your members: Education. Explore this guide to learn how your association can increase the value it provides to members through events. Give your attendees a role to play in the event story.

eBook 191

eBook Social Media Content Conference 191

Blue Sky eLearn

JULY 24, 2019

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . Every event-planning team struggles with this question.

Tips 201

Tips Software Recruiting Recruitment 201

EventMobi: Association Events

JULY 25, 2024

Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. But less than a third regularly engage in what the report calls “association life”—regular engagement with events or fellow association members.

How To 263

How To Social Media Education Certificate 263

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Andy Crestodina, Orbit Media Studios ).

Video 285

Video Washington Social Media DC 285

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. Amanda Milligan, Content Marketing Institute ). Here are the educational events scheduled for next week.

LMS 361

LMS Revenue America Tips 361

Higher Logic

MAY 29, 2020

Where community fits in: Deepen member relationships year-round , not just at meetings or events. Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Find out more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Reid All About it

NOVEMBER 13, 2020

The weekly list of free educational events and resources for the association community… Looking forward. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Here are the educational events scheduled for next week. The future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Blue Sky eLearn

FEBRUARY 4, 2020

Event management features: Choose an AMS that allows for the creation and customization of event listings with just a few clicks of a button to lessen the administrative burden on your staff. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

AUGUST 16, 2024

The weekly list of free educational events and resources for the association community… “The most important decision you will ever make is to be in a good mood.” Fíonta reminds us of the advantages virtual conferences have over in-person events. Voltaire Chapter ambassadors. Virtual conferences. Website hosting. Fri 8/16 at 4 p.m.

America 264

America Content Social Media Strategy 264

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. They make an argument for adding smaller, niche virtual conferences to your event lineup. Here are the educational events scheduled for next week. Host: Brandt Krueger, founder Event Technology Consulting. Niche conferences.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

NOVEMBER 29, 2019

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. Join AWTC for our biggest event of the year. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

YourMembership

MARCH 2, 2020

There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.

Event Planning 221

Event Planning Technology System Email Marketing 221

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable!

Social Media 258

Social Media DC Education Strategy 258

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. CAE credit.

Newsletter 258

Newsletter Content Social Media Education 258

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

NXUnite

MAY 15, 2024

It can take six months or longer to plan a nonprofit event and market it effectively. Then, the event itself requires careful management and will inevitably face a few challenges. Follow-up is an indispensable aspect of donor engagement for solidifying supporter relationships after they’ve attended an event.

Tips 130

Tips Social Media Survey Content 130

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. event registrations or donation campaigns). It's YOURS!

Organization 143

Organization Social Media Maine Revenue 143

EventMobi: Association Events

OCTOBER 19, 2023

After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Ready to launch your membership campaign, but wondering where to start?

How To 130

How To Discount Social Media Software 130

Reid All About it

JULY 2, 2021

The weekly list of free educational events and resources for the association community…. The Vendor Value Manifesto is a must-read for association and event professionals who have anything to do with sponsorship, exhibitions and education. Hybrid events. I can’t imagine any benefit to simultaneous digital and in-person events.

Technology 370

Technology Strategy System Education 370

Reid All About it

MARCH 12, 2021

The weekly list of free educational events and resources for the association community…. 14 fun and creative webinar and event formats—you might find a new idea here. Here are the educational events scheduled for next week. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Quick hits.

Nashville 370

Nashville LMS North Carolina Recruitment 370

Reid All About it

JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Good advice never goes out of style. More info/register.

LMS 369

LMS Certificate America Committee 369

NXUnite

MARCH 22, 2024

For event planners at an association, nonprofit, or other organization, investing in the right event management software can streamline many of your tasks, making your job easier. However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness.

Software 130

Software Event Planning Tools Cost 130

YourMembership

MARCH 2, 2020

There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.

Event Planning 195

Event Planning Technology System Email Marketing 195

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 281

Maryland LMS Revenue Denver 281

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 351

Montana Certificate Conference Content 351

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

Blue Sky eLearn

FEBRUARY 18, 2021

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. As with any new process, we know there’s a learning curve to figuring out how to host an enriching virtual service event.

Organization 232

Organization Software Newsletter Tips 232