Wild Apricot

JULY 26, 2023

Read this blog to learn the when, why and how of member text message marketing, plus get 5 examples of successful campaigns!

Examples 195

Examples Marketing How To 195

Wild Apricot

JULY 17, 2024

Learn what a solicitation email is, how to write one effectively, and explore practical examples to inspire your next fundraising campaign to get more donations!

Examples 243

Examples How To Marketing 243

Wild Apricot

DECEMBER 16, 2022

The post Nonprofit Annual Report: Creating Your Best One Yet! (+ 15 Examples!) appeared first on WildApricot.

Examples 243

Examples Report Marketing 243

Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.

Email Marketing 283

Email Marketing Marketing Software Content 283

Wild Apricot

NOVEMBER 27, 2023

We'll show you how to fix that, share a few examples of engaging emails, and go over our top picks for nonprofit email marketing platforms. Sending out emails people just won't open?

Email Marketing 259

Email Marketing Marketing Examples How To 259

Wild Apricot

JANUARY 8, 2024

Learn everything you need to know about how to make a successful Augmented Reality nonprofit campaign plus 12 examples of nonprofits who’ve already found success.

Examples 219

Examples How To Marketing 219

Reid All About it

DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. James Young at Product Community provides a primer on bite-sized learning , including its attributes, forms, pros and cons, and examples of how members use it. GA help from sponsors.

Certificate 286

Certificate Arlington Price Education 286

Reid All About it

JANUARY 10, 2025

Save yourself, save your kids, and set a good reading and thinking example for those around you. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Repurposing webinars.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

FEBRUARY 7, 2025

Have conversations with volunteers and staff about how you can all set an example for others. She also shares examples of companies who built successful products but lost sight of what made them great. Know what youre up against. This behavior has always existed, but I fear its more prevalent in young people now. Product development.

Chicago 275

Chicago Revenue Education Member Engagement 275

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

Strategy 84

Strategy Marketing Social Media Analysis 84

Wild Apricot

JULY 11, 2023

The post Write the BEST Nonprofit Mission Statement: 15 Examples + Free Template appeared first on WildApricot.

Examples 195

Examples Marketing 195

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

JANUARY 31, 2025

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. Learn about the principles of this approach and see examples of content that can be trusted. Dr. Seuss Association survey.

Arlington 258

Arlington Revenue Education Social Media 258

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s use email as an example.

Marketing 169

Marketing Examples Tools Content 169

Association Analytics

DECEMBER 9, 2024

For example, birth year is more valuable than age, and job function may be more useful than exact titles. Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns.

Tips 169

Tips Tools Project Survey 169

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Wild Apricot

DECEMBER 30, 2024

This guide will cover the basics of advertising for nonprofits, show you how to create nonprofit ad campaigns and provide real-world examples to help you make the most of your advertising budget and broaden your reach. Advertising for your nonprofit doesn't have to be expensive.

Examples 446

Examples How To Marketing 446

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. For example, you might enroll managers in training courses that cover topics such as delegation and change management.

Learning Management System 130

Learning Management System System LMS Course 130

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Strategy 130

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Certificate 318

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

JANUARY 17, 2025

This session offers real-world examples, videos, and interactive discussions. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. Host: ASAE Speakers: Amanda DeLuke, Senior Privacy Analyst, and Kelly Whelan, Content Marketing Manager, Higher Logic Thu 1/23 from 11 a.m.

Education 264

Education Content Tools Strategy 264

Membership Marketing

DECEMBER 2, 2024

My latest book, The Seven Deadly Sins of Membership Marketing , will be published early next year. Why Another Book on Membership Marketing? Rossell provided a wide range of means to increase membership with clear explanations and examples without overstating matters. A Real-World Example Let me share a story to illustrate.

Marketing 40

Marketing Recruiting Recruitment Review 40

Higher Logic

FEBRUARY 4, 2020

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. For example , there are members in your online community who may be ideal candidates for a mentor/mentee relationship.

Communications 287

Communications Tips Member Engagement Tools 287

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! With well over half of the worlds population now actively using at least one platform, organizations need to be incorporating social media into their overall marketing strategyand they need to be doing it well.

Social Media 130

Social Media Marketing Tools Cost 130

NXUnite

MARCH 19, 2025

These might fall into the following categories: Generate leads and sales Increase brand awareness Strengthen customer relationships and loyalty Give back to the community Network with other local organizations Recruit new employees Boost employee satisfaction For example, lets say your small business is a gym.

Tips 130

Tips Recruiting Recruitment Maine 130

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior?

Products 282

Products Analysis Price Revenue 282

Higher Logic

DECEMBER 19, 2018

The Membership Marketing Benchmark Report asked associations why they think members don’t renew. With marketing automation, you can run email campaigns that collect members’ activity on your site. You might find that you need a new tech tool or a bigger investment in marketing to deliver a more personalized member experience.

Marketing 289

Marketing Tools Survey Cost 289

MemberClicks

JANUARY 22, 2025

Partnership Examples: Co-hosting an Industry Event: Two organizations collaborate to organize a conference, combining their networks and expertise to attract a larger audience. Examples of Sponsorships Event Sponsorship: A company provides funding for an annual gala in exchange for their logo appearing on promotional materials and signage.

Organization 100

Organization Resources Project Examples 100

Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Check out the Ultimate Guide to Marketing Automation, available below. We're doing weekly events, all about fostering deeper connections between you and your members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296