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Strategies for driving non-dues revenue. For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S,
Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.
Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. To keep them at bay, find a new blue ocean.” 1 CAE credit.
For the sake of this example, you should also be throwing love at your proud event partners! Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Need examples? Let them get in on the action. Publish an event blog or newsletter. You’re in luck.
For example, if people aren’t opening the emails you send, have you considered creating responsive workflows with marketing automation, so that members receive content on things they’re interested in? Read more: 4 Steps to Create Your Omnichannel Engagement Strategy. Promote, promote, promote. Have you allowed promotion in the past?
The Massachusetts Convention Center Authority is breaking into the events business in a new way. Following the model that many European convention centers already use, MCCA is partnering with other organizations in an effort to create more financial self-sufficiency and top-line revenue, said Johanna Storella, chief strategy officer at MCCA.
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. If your association’s publication isn’t performing well, it’s time to assess your strategy. Be intentional, not random (we’ll go into that more ahead).
Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. You will get inspiration for your 2023 strategy and a greater perspective on how you can disrupt the association model.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. The weekly list of free educational events and resources for the association community… Self-assessment tools/programs.
They describe the steps to take in the planning process, for example, identifying your goals and defining your audience, and suggest other issues to consider before you dive in. Learn negotiation strategies and tips that work to get what you really want. Why Having an Event Video Strategy Matters. Quick hits. Tessa Davis ).
The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place.
Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues.
Social media is an important part of any organizational strategy. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. We think so. You can manage your community more easily.
Host: Nimble AMS Speakers: Wes Trochlil, Founder, Effective Database Management Gretchen Steenstra, Director of Client Strategy, Delcor Moira Edwards, President, Ellipsis Partners LLC Jim Pearson, Senior Consultant, Ellipsis Partners LLC Jeff Golembiewski, Vice President of Business Solutions and Partnerships, Community Brands Tue 1/31 at 1 p.m. –
Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues.
Consider an example laid out by SURGE Growth keynote speaker Safi Bahcall in his bestseller, “ Loonshots ,” which examines and lays out how to create space in your organization to let crazy ideas have a chance to succeed and — just maybe — change the world. . That’s exactly what some organizations are doing through open innovation. .
It lags well behind some of the most innovative states, including California and Massachusetts, which have scores of 93. For example, the coalition will enable people to collaborate on events—to share the costs and to bring together investors and start-ups, Lindsey said. We wanted a peer-to-peer network.
Aliza Sherman and I never dreamed that our book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout , would be such a needed resource in the nonprofit field when we started writing it last year. Georgetown University, Center for Social Impact Communication, 640 Massachusetts Ave NW Washington, DC 20001. REGISTER HERE.
The eight-day program includes three sessions covering topics such as “Women in Manufacturing: Bias Barriers and Opportunities,” “High-impact Leadership for Women in Manufacturing,” and “Skills and Strategies for Leading the Way Forward in Manufacturing.”. “As
Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations. They all shared examples and lessons from for-profit content marketing strategies. Have any other examples associations can take from corporate content marketers?
My team at the Massachusetts Medical Society has been working on social media technologies for more than two years. So when we started to do a re-set of our social media strategy and program, we wondered: Were our shortcomings rooted in our strategy, our execution, or our markets? How should we focus our work? It’s clear.
Our Massachusetts Medical Society blog started with “open and easy” approach, and we became an easy mark. For example, on Oct. For personal blogs like this one, no problem. If someone says something hateful or off topic, I hit delete. For many small companies, the same thing applies. For others, it’s a little trickier.
Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. It should be.
There are more and more nonprofit leaders and staff members on social channels, using their personal brands in service of their organization’s strategy or their own professional learning. I am speaking about leading on social channels next month at the United Way Community Leadership Summit , so did a quick scan for examples.
But this change in strategy goes against the traditional thinking on the issue. The National PTA, for example, recommends the 10-minute rule, which breaks down to 10 minutes of homework per night for each year of school. (In The reason? All that work may simply frustrate students and parents alike.
One example of the partnership in action: The city of Springfield, Massachusetts , the home base of the Peter Pan Bus Company, will soon have a new MGM Resorts International location. The casino will be the first of its kind in Massachusetts, though its future wasn’t a sure thing until recently.
We hope you can leverage this data to design strategies that add value to both you and your customers. Great example of a community working together to provide a great resource! China’s blunt force strategy poses deeper questions for other countries. It also includes a link to their announcement. The new dates are Oct.
We hope you can leverage this data to design strategies that add value to both you and your customers. Great example of a community working together to provide a great resource! China’s blunt force strategy poses deeper questions for other countries. It also includes a link to their announcement. The new dates are Oct.
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