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Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Crafting newsletters that people want to read.
These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. No two members are alike. Affiliates.
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips? If not, maybe start small.
Laura Armstrong at Cimatri shares 15 examples of how AI is transforming educational programs in associations by, for example, offering personalized learning paths and automating administrative processes. See examples of real membership renewal, win-back, and acquisition campaigns that delivered results that are to die for.
To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Let’s look at an example.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.
Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. Example: “X platform is cheap/free.
– Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Learn 15 ways to take your email newsletter to the next level. Identify ways to leverage new technologies to make your email newsletter more sophisticated.
TopClass LMS explains how it works and shares examples of associations doing this now. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Decline of trust.
When I first started working in nonprofit communications, the job was really all about the newsletter. The nonprofit newsletter, first in print and then in email, was the mainstay of communications between the nonprofit and its supporters. Is the nonprofit newsletter still all that? . I’m not sure. Maybe not. .
Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Member directory.
Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. 1 CAE credit.
Would you like to subscribe to this newsletter? Get an overview of terms and technology concepts having to do with LMS-AMS integrations, discuss the important end-user and association staff benefits—and potential pitfalls—of LMS-AMS integrations, and see live examples of LMS-AMS integrations. Subscribe to Blog via Email. 1 CAE credit.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Association Revenue: Plan Your Work, Work Your Plan. To meet the challenge, our associations must meet the critical task of upskilling our teams and improving our revenue strategies. Futurist thinking. 1 CAE credit.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? 1 CAE credit.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.
Here are some effective ways to drive non-dues revenue by offering sponsorship and advertising opportunities. Producing non-dues revenue helps your membership-based organization continue to provide great member value even when membership growth flattens out or dips. . Sponsorships can produce a wealth of non-dues revenue.
Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. More info/register.
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.
For the sake of this example, you should also be throwing love at your proud event partners! Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications. Publish an event blog or newsletter. Need examples? Let them get in on the action.
For example, let conference attendees and members access them for free, but require non-members to pay a fee. Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings. Share those success stories on your blog or in your newsletter. Send reminders.
Generate revenue. Newsletters. For example, blogs can be published on your community and then shared on Facebook, LinkedIn and Twitter. Here are a few other great reasons to invest in content marketing: Increase traffic & leads to site. Conversion. Improve SEO. Generate awareness. Reinforce brand. Build loyalty. Slideshares.
Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. Above all, don’t hide your content.
They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.
You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Providing extra education opportunities for these members also opened up a new source of non-dues revenue for the association.
Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. The countdown is on! 1 CAE credit. More info/register. Thu 8/5 at 11 a.m.
Fundraising can be a powerful way to drive non-dues revenue for your association. . Non-dues revenue plays a big role in ensuring your association’s ability to grow and thrive. It supplements membership dues revenue and allows you to continue providing great member value. . Association fundraising brings in added revenue.
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.
Craft an engaging email newsletter. Take Aetna , for example. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Invest in a valuable white paper.
Just think about your community’s vibrancy when compared to retention and revenue. Community newsletter opt-outs. They care about how your community has influenced revenue , retention, and product innovation. People know about them and want to see positive results, but when push comes to shove, they don’t value them very highly.
For example, the Transportation Intermediaries Association (TIA) used a send optimization feature and surprisingly, found they have better open rates on Saturdays. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. This is key to avoid the trash bin! Well luckily, there is!
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Association Revenue Generation (Coffee with Innovators: Association Design Circle) We are association people who welcome diverse perspectives and all experience levels. Content marketing. We meet on the first Friday of each month.
Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition.
Here are five ideas, with examples, to get you started. Spur Newsletter or Daily Digest Sign-Ups. Make sure to detail the extra information and benefits they will get from subscribing to the newsletter or digests - they won’t want to miss out on industry news, announcements, or events. Get Members to Complete Profiles.
All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. For example, a medical association might set up their membership journey like so: medical students, residents, fellows in training, early career, mid-career, and senior-level or experts.
Let’s walk through an example. Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs. For example, break up a long article into shorter blog posts. Paid content is more specific and advanced.
I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. In fact, a small cadre of attendees said that dues made up only 10 percent of their annual revenues. affinity programs).
What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Inquire about goals, frustrations, processes, limitations; look for examples, and most importantly, always come back to “Why?” How much do they spend? Or at least better understand their motivations?
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