How to Write and Distribute a Nonprofit Press Release
Wild Apricot
NOVEMBER 6, 2020
Looking to write a nonprofit press release and aren't sure where to start? Here's everything you need to know + examples and a free template.
How to Write an Event Press Release + Templates
A2Z Events
DECEMBER 2, 2024
Those days are long gone, but the press release has replaced these announcements. A well-crafted press release proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event Press Release? Headline Start with your headline.
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Trending Sources
AI strategies to boost your association’s PR efforts: highlights from O&U’s open mic Q&A
The Association 100
JULY 7, 2024
OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your press releases for SEO and leveraging AI for predictive analytics.
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Industry Hiring Managers: Reach & Recruit Only the Best Candidates
YourMembership
JULY 14, 2016
For example, YM has scored more than 100 new career center partners, including several large associations, during the first six months of this year to deliver targeted, niche job boards for their members. Read the press release to learn more. The proof is in the pudding.
Recruiting 150
150 
Nonprofits That Stray Off Course
Reid All About it
DECEMBER 16, 2010
The article gave examples of donors contributing to the wrong charity because they were confused by look-alike names. My second example of a group that may have lost its way: Mothers Against Drunk Driving (MADD). Or, maybe they are necessary? Reporting on the Komen lawsuits , the Wall St. Journal raised the issue of donor confusion.
Course 150
150 
You’ve Got to Read This: August 16, 2011
Reid All About it
AUGUST 16, 2011
After posting product release notes and press releases, he says, “They discover how easy it is to blog about themselves. Using hideous examples from some top-notch restaurants, he shows how the design and content fails miserably. …The content people are sharing, unsurprisingly, is the content they are consuming.”.
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Super Lessons
Virtual
FEBRUARY 13, 2017
For example, I’ve often seen organizations launch programs then move on. Surely everyone’s read our press release.” And whether that’s the final moment of a meeting, the final step before a certification program is launched, or the final implementation of a marketing campaign, the lesson applies here.
Press Release 157
157 Press Release 101: Why You Need a Good ‘Nut Graph’
Nonprofit Marketing Guide
FEBRUARY 18, 2016
Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. ” Is this part of a larger trend? ” Is it timely?
What to Measure First
Nonprofit Marketing Guide
FEBRUARY 11, 2021
Example: Last month, we wrote four original blog posts (two on Project A and two on Project B), seven original newsletter articles (two on Project A, and one each on Projects B, C, D, E, and F), and a press release (on Project D). Example: The blog was updated on schedule. Also look at the topics you write about.
Press Release 115
115 
World Health Organization Publishes Coronavirus Event-Planning Guide
Associations Now
FEBRUARY 27, 2020
Many factors go into making that decision, but for organizations that decide to hold their event as planned, the World Health Organization (WHO) released a helpful resource on February 14. “ To that end, NAB is dedicated to providing rapid responses and assistance in support of the global NAB Show community’s participation plans.”.
Event Planning 130
130 
Building Personas: Defining Your Audience
Higher Logic
FEBRUARY 8, 2018
Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Inquire about goals, frustrations, processes, limitations; look for examples, and most importantly, always come back to “Why?” Or at least better understand their motivations?
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5 Ways to Find Low-Cost Association Conference Speakers
GrowthZone
OCTOBER 30, 2017
Members of Toastmasters, for example, are trying to improve their speaking skills and may appreciate the practice. press releases, logos on your site, social media promotion, email marketing, etc.). Start with members and affiliates. Also include local leaders, donors, and people who have benefitted from your organization.
Cost 114
114 
Venues and Destinations Use Virtual Planning Tools for Clients
Associations Now
APRIL 9, 2020
“An immersive experience lets the planner feel like they’re in Atlantic City and see the variety of ways their meeting or event can fit in our spaces,” said Marketing Director Karina Anthony in a press release. Then there’s the Atlanta Convention & Visitors Bureau. Hotels are also embracing virtual planning tools.
Tools 105
105 
How a Major Corporation Crowdsources Product Innovation (And How You Can Too)
Higher Logic
JANUARY 9, 2018
They published articles on their dedicated news site, news.starbucks.com , and put out press releases so customers knew they were releasing a better product – and because it was their idea. Almondmilk was released over a year ago and is still delighting customers and improving their lives on a daily basis. Of course not.
Products 180
180 
3 pitfalls to avoid when analyzing the dollars going to your cause
Candid
APRIL 3, 2025
However, other funder types are not required to disclose grantmaking to the IRS; therefore, information is limited to what they choose to share publicly (through press releases, websites, etc.). Candid will eventually have a comprehensive database of funding for organizations that file IRS Forms 990: U.S.
What to Measure First
Nonprofit Marketing Guide
FEBRUARY 11, 2021
Example: Last month, we wrote four original blog posts (two on Project A and two on Project B), seven original newsletter articles (two on Project A, and one each on Projects B, C, D, E, and F), and a press release (on Project D). Example: The blog was updated on schedule. Also look at the topics you write about.
Getting the Media Interested in a Milestone with Dallas CASA
Nonprofit Marketing Guide
AUGUST 12, 2015
She recently sent me a great example for the Carnival to post here as they don’t have a blog of their own. This was our 20 th year, and we did the normal press release, social media and e-mail communications. I advocated pitching the story exclusively to one reporter instead of including it in our press release.
Dallas 79
79 
What’s on the Horizon for Meetings in 2020?
Associations Now
JANUARY 2, 2020
For example, at IAEE’s Expo! According to a press release from Streampoint Solutions , whose FaceReg software was used at the event, 35 percent of attendees took advantage of it. For example, National Institutes of Health Director Francis S. One idea to consider: using facial-recognition software to speed up registration.
Las Vegas 98
98 
Should You Put Social Media in Your Editorial Calendar?
Nonprofit Marketing Guide
NOVEMBER 5, 2020
That often includes website articles and blogs, newsletters, one-off emails, direct mail, press releases, big public reports, event invitations, and the like. For example, they might post client stories on Tuesdays, helpful tips on Thursdays, and feel good memes on Fridays. Here’s the approach we recommend instead.
Social Media 101
101 
Tuesday Buzz: Cloudy Days Ahead
Associations Now
JUNE 28, 2016
But in a new press release , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.
3 Ways Online Communities Help Software Companies Drive Revenue
Higher Logic
DECEMBER 20, 2018
In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. The software business model is another example with (historically) limited competition – until now. Let’s explore some examples. For Marketers.
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159 
There’s Good News for Conference Content, and a Warning, in New Report
Associations Now
FEBRUARY 7, 2019
In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a press release. Where Associations Are Succeeding. Supplemental video, which is currently offered by 19 percent of respondents.
Content 87
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What Women and Men Value as Attendees
Associations Now
FEBRUARY 21, 2019
Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. For example, play up the learning aspect of your event if you know that’s a deciding factor in getting people to register.
Press Release 101
101 
Hurricane Florence Sheds Light on Pharmacists’ Work and Role in Public Health
Associations Now
OCTOBER 1, 2018
The theme of this year’s APhA campaign, “Easy to Reach and Ready to Help,” aims to educate the public on just that, according to a press release.
Hawaii 89
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Association Web Design and Considerations for News Coverage
Vanguard Tech
FEBRUARY 19, 2013
For example, reporters need industry experts to interview for a story. However, David points out traditional PR tactics such as distributing your press release through a newswire or having relationships with reporters so you can directly pitch your stories still matter. Be a helpful resource.
How the Events Industry Is Coming Together Amid COVID-19
Associations Now
APRIL 16, 2020
“The ability to connect in a meaningful way and generate professional opportunities is critical to leading our economic recovery, perhaps now more than ever,” said Paul Van Deventer, president and CEO of MPI, in a press release. This was among the most powerful experiences we have ever delivered to our industry.
Rhode Island 105
105 Could a members’ panel help your policy work?
Optimist Consulting
FEBRUARY 24, 2016
For example, the statistics can be used to underpin policy reports, consultation responses and press releases or to support your policy approach to ministers, government officials and key influencers. The panel survey results provide evidence to support your organisation’s policy work. Could a members’ panel work for you?
Press Release 100
100 
What counts as racial equity funding?
Candid
SEPTEMBER 16, 2021
We began tracking grants and pledges based on press releases and public announcements to tell a real-time story. . a big push to collect this information from press releases, news sources, and funder websites?and This new data set from Candid is filled with thousands of examples of organizations across the U.S.
Press Release 105
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Association Brain Food: 6.7.24
Reid All About it
JUNE 7, 2024
Beyond Content: AI Strategies To Boost Your Association’s PR Efforts (Open Mic) Learn about AI tools that not only enhance the readability and SEO of your press releases but also optimize timing for distribution to maximize engagement. More info/register. Host: Association Latinos Wed 6/12 from 1 to 4 p.m. 1 CAE credit.
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7 things I like about the Federation of Small Business’s website
Optimist Consulting
OCTOBER 27, 2016
section: Tabbed content means you can stay on the homepage and see the four most recent news stories, press releases, issues or publications, without having to leave and click through to a separate landing page, giving you more choice over when you want to leave the homepage and read in more depth. What’s new?
Press Release 100
100 
The Four Writing Tics You Must Leave Behind in 2016
Higher Logic
MARCH 16, 2016
Take these sentences from a press release by hybris, a division of the software giant SAP, about a new “billing solution.”. For example, here’s a passage from a post in which Facebook’s Jeff Pakes tries to justify why Facebook is favoring its own “auto-play” video over video embedded from other sites.
Press Release 120
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Five myths and misconceptions about Candid’s grant data
Candid
NOVEMBER 15, 2023
Candid staff also scan websites, press releases, social media, and news sources for grantmaking information. For example, we correct errors in addresses, add geographic coding, and map pieces of information into a standardized format. Other public information. When applicable, this information is included in Candid’s data sets.
Press Release 111
111 New ABA Network Increases Legal Services for Homeless Youth
Associations Now
JULY 10, 2017
For example, they may be unable to enter into a contract or lease, leaving them unable to rent an apartment, even if they have the money to do so. Klein said in a press release. The American Bar Association’s new legal network addresses gaps in legal services to meet the myriad needs of homeless youth.
Event Marketing Strategy 101: A Step-by-Step Guide
A2Z Events
MARCH 26, 2025
For example, B2B audiences will often prioritize networking opportunities and professional growth. On Facebook, for example, you can create event pages. You will also want to produce press releases. Your strategies will differ if you want to reach a B2B or B2C audience. The messaging here will amplify these opportunities.
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Are corporations making good on their racial equity pledges?
Candid
JULY 1, 2021
An example of an itemized pledge is from PayPal. Mastercard ) or issuing periodic press releases announcing aggregate funding to groups of nonprofits (e.g., This makes it particularly difficult to track companies’ progress on initiatives, including philanthropic commitments. the NBA Foundation ).
Press Release 119
119 Social Media Roundup: A Glaring Example of Leadership Disparity
Associations Now
JULY 11, 2013
People tend to have a poor reaction to the language of press releases.” The post Social Media Roundup: A Glaring Example of Leadership Disparity appeared first on Associations Now.' . “Write in your natural voice to build trust with the recipient. ” (ht @JuandJo_ ). What links have you been sharing today?
Social Media 40
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An Event-Focused Solution to Closing the Skills Gap
Associations Now
MARCH 28, 2019
“The kitchen and bath industry’s growth trajectory, coupled with the labor shortages we’re seeing in the economy, gives us an ideal opportunity to educate the next generation on the many lucrative and creative opportunities we have in this market,” said NKBA CEO Bill Darcy in a press release [PDF].
Las Vegas 94
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How to Build Your Capacity into Your Nonprofit’s Editorial Calendar
Nonprofit Marketing Guide
MAY 19, 2022
In other words, can the communications team produce the requested number of emails, social media posts, press releases, etc. For example, you might end up sending out content on so many different topics that nothing really seems important. Think about how many emails, social media posts, flyers, press releases, etc.
3 topics that will help you come up with engaging content when you’re just not sure what to publish
Association Success
SEPTEMBER 16, 2020
Examples include: Productivity and workflow optimization. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. For example, a major fundraising drive could easily become a public-facing case study. Team building and management. Communication.
Content 78
78 Day in the Life of a Nonprofit Communicator – Lindsay Nichols
Nonprofit Marketing Guide
JULY 14, 2014
Some examples include: One of my employees received glowing feedback from a customer so I not only thanked the person who sent it my way, but I thanked my employee and sent the feedback up the food chain so it would be noticed by a larger audience. I edited a press release. I then helped her post it to the portal.
The data/crisis catch-22: How the pandemic created a social sector data gap
Candid
SEPTEMBER 26, 2022
For example, about 75% of Candid’s grants data is sourced from Forms 990). Starting in 2020, Candid increased efforts to collect “real-time” data about grants and pledges sourced from the news, press releases, and funder websites. Case in point: 990 data. IRS Form 990s, which U.S. 2 years after the close of a given year.
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Collecting data during a humanitarian crisis
Candid
JULY 27, 2022
They want to understand, for example, how the crisis is evolving or how many people are affected. We review the flurry of news stories, press releases, and announcements, and we actively search websites to identify and record grantmaking data. Who is funding them, and what activities do donors support?
Questions & Answers Regarding Writing Without B t
Higher Logic
JUNE 30, 2016
How would you adjust a traditional press release approach to be more effective and impactful? Here's an extreme example of how one large company did it badly. You'd be surprised how one word -- "please" -- or one sentence of appreciation or gratitude can do the job, and then you can get on with whatever you need to say.
Social Media 136
136 Vanguard Client Spotlight: Associations in the News
Vanguard Tech
FEBRUARY 5, 2013
It’s an excellent example of how associations can leverage their websites to tell the amazing stories of their members. To learn more, read this press release on the ESOP Association website. Both of these examples offer good lessons on how to tap into the power of your website to help generate news for your association.
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