5 Examples Of Nonprofit Social Media Strategies (And What You Can Learn From Them)
Wild Apricot
NOVEMBER 7, 2019
Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired.
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Wild Apricot
NOVEMBER 7, 2019
Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired.
SBI
DECEMBER 17, 2024
Social media is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.
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Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.
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Social media for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of social media platforms, metrics, and trends , with a focus on Bluesky. Social media is ever-changing. Learn about the principles of this approach and see examples of content that can be trusted.
Candid
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This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity.
Nimble AMS
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Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. For example, #YourAssociationNameGivingTuesday or #GivingTuesdayEducators.
Reid All About it
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Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. How to Build Social Media Buzz for Your Event Creating excitement and engagement around your event on social media is crucial for its success. 1 CAE credit. 1 CMP credit. 1 CMP credit.
Candid
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That’s the average time viewers will spend on a social media video before they decide to move on. Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. Social media microlearning experiments at Candid What is microlearning?
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Have conversations with volunteers and staff about how you can all set an example for others. Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection. Know what youre up against. Association SEO course. Product development. Microlearning.
Higher Logic
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Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. For example, a tool that’s made for forums could be helpful for creating more interaction, but that’s not a true community. Objection 2: Social Media.
Nonprofit Marketing Guide
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You can absolutely create more engaging and funnier social media posts. No doubt, you are aware of the TSA’s approach to social media: They are reigning champs of federal socials. Here are a few funny social media approaches you’ll see: Pop culture references (e.g. Think again!
Blue Sky eLearn
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Let’s look at an example. Social media platforms. The idea is that all members— including those who are email-reliant, social media-reliant, or even devoted website visitors— receive updates about your association with plenty of time to act accordingly. Social Media Networks. Email marketing software.
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Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.
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MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. How close is your association’s IT leader to his description? CAE credit.
Candid
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Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?
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For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Sharing on social media can be viewed as a form of generosity.
Nonprofit Marketing Guide
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Looking for social media or newsletter ideas for October? Encourage your readers to share what frustrates them on your social media posts or in the comment section on your blog. For example, I will email the prompts for November around October 2nd. We have them! Thank your clients, volunteers and supporters.
Nonprofit Marketing Guide
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Need writing ideas for newsletters, social media, blog posts, etc? Post pictures on social media of staff in their ugly Christmas sweaters and encourage your followers to post theirs using a hashtag specific to your organization. For example, I will email the prompts for January around December 8th.
Nonprofit Marketing Guide
OCTOBER 24, 2023
Welcome to our monthly post where I share writing ideas for newsletters, social media, blog posts, and more! Social media is great for these kinds of things. For example, I will email the prompts for November around October 2nd. Fill out the form below to get December’s prompts emailed to you the end of next week.
Higher Logic
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For example, if you’re using retargeting and a member visits your membership renewal page and leaves, an ad for membership could appear in their social media feed later that day. Social media integration. Social media integrations definitely seem to be a valuable part of some marketing automation software.
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For example, you might have a day-long event targeted specifically at hiring managers within your membership, or you might focus intently on broader trends in artificial intelligence. For example, if your workshop is tied to an annual meeting, attendees who prefer listening to lectures may feel lost in a highly interactive session.
Nimble AMS
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For example, ambient AI analytics might include suggestions when writing an email, recommendations when scheduling a meeting, or a notification on a phone, tablet, or other smart device. If so, how do you use this powerful tool to meet your members needs while making them feel safe?
Elevating Engagement
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Lets start by thinking through all the little decisions people make as they engage using our email example. Lets step back from this email example because members, attendees, volunteers, and, well, everyone really, make micro-decisions about everything, not just email, all the time. So, how do we earn micro-permissions? Im intrigued!
Freestone
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Good examples of paid content that will increase your association’s non-dues revenue include advertising or sponsorships, hosting events and conferences, donations, and subscriptions. Always include some kind of call-to-action with every download or free resource that encourages the learner to share with others on social media.
WBT Systems
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They do this through a variety of platforms including websites, social media, email, and increasingly through online communities. However, for some people participating in open online conversations on social media can be intimidating. – International Data Corporation (IDC).
Nonprofit Marketing Guide
OCTOBER 7, 2021
When I’ve trained nonprofits on social media over the years, I told them they had to have at least a minimal presence on Facebook. Like every other aspect of the media landscape, social media is also fragmented. Take video for example. Take WhatsApp for example (also owned by Facebook).
Higher Logic
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Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Showcase Benefits of Technology.
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In contrast, a nonprofit specializing in online sales might focus on its web presence and social media outreach. For example, a used book store might have several audiences, including lower-income individuals looking for deals and book lovers looking for unique or vintage tomes.
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Partnership Examples: Co-hosting an Industry Event: Two organizations collaborate to organize a conference, combining their networks and expertise to attract a larger audience. Examples of Sponsorships Event Sponsorship: A company provides funding for an annual gala in exchange for their logo appearing on promotional materials and signage.
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Laura Armstrong at Cimatri shares 15 examples of how AI is transforming educational programs in associations by, for example, offering personalized learning paths and automating administrative processes. See examples of real membership renewal, win-back, and acquisition campaigns that delivered results that are to die for.
Higher Logic
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As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber For example, send at 7:18 am instead of 7 am because many organizations choose to send on the hour.
Association Analytics
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For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Other options to consider are social and community listening. Product A’s price point is $1,000 so you only sold 20 units of that product.
Blue Sky eLearn
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For example, Mobile vs. Desktop traffic can be compared to visualize the different behavior patterns depending on the device used to access your Path site. Understand how well your email and social media campaigns are doing by viewing your conversion data by campaign. Acquisition .
Higher Logic
APRIL 27, 2017
That was around the time when using social media as a brand was starting to happen. It was early on the social media side of things and my role was primarily focused on marketing and communications. Higher Logic: Tell us more about your background in community management and product usability testing.
Spark Consulting
JUNE 5, 2018
Could they serve as social media ambassadors for you? As another example, what roles do you offer for the people and organizations who support your profession or industry? The most obvious non-monetary contribution would be serving in a volunteer position, but they might not have the capacity to be committee members either.
Reid All About it
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Nonprofit Webinar: Considerations for Your Data Licensing Arrangement Whether for social media promotion, member surveys, or email campaigns, a data licensing agreement is often at the center of arrangements concerning the use and transfer of consumer data. 1 CAE credit. More info/register. More info/register.
Higher Logic
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For example, I could set up a rule that says, “ If Susie didn’t attend the webinar she registered for, then I will program an email to go to her with the recording.”. For example, they might register to join a webinar about community management and then also download an eBook on social media best practices.
EventMobi: Association Events
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We would have them actually upload them in the app and then we get all their photos immediately… So we cut out social media completely and just focused on having people engage more in the app and share their experiences.” ” -Karen Hill The question is, how do you connect with and recruit volunteers?
Higher Logic
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With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Resource: 12 Examples of Thriving Communities for Online Community Builders to Learn From. Jason Schofield.
Reid All About it
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TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. And, unlike social media channels, your association controls the app. CAE credit.
Blue Sky eLearn
FEBRUARY 18, 2021
Your social media pages. Share frequent reminders about your upcoming event on your social media pages. For example, if participants say they enjoyed using breakout rooms or one-on-one chat rooms, you can incorporate this element into future online events. Your website. Use virtual tools to encourage participation.
Higher Logic
DECEMBER 19, 2017
Email, community forums and social media are great ways to share your content with your audience. For example, blogs can be published on your community and then shared on Facebook, LinkedIn and Twitter. Then, use social media and the other channels available to drive traffic back to your source !
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