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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms.

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Association Brain Food Weekly: 4.3.20

Reid All About it

They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice. Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership. Chapter leader communication.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership. Learn how to formulate a content governance plan and institute guidelines that can turn your content from a chore into a delight.

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Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

With more than 2,500 subscription box companies launched in the past three years alone, a new organization, the Subscription Trade Association (SUBTA), has emerged with the aim to provide the industry with knowledge, leadership, and resources. Many of the guidelines focus on limiting waste, cutting costs, and promoting recycling or reuse.

Tips 72
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Privacy Without Pain: A Primer for Nonprofits

Nonprofit Marketing Guide

Fortunately, there are guidelines to collecting and handling information, known as the Fair Information Principles (FIPs). David Schulz, CIPP/US, is a privacy professional who has been a nonprofit manager and director for thirty years, initially in marketing and media relations, then fundraising and leadership.

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You’ve Been Breached: What Now?

Nonprofit Marketing Guide

Start by reviewing policies and guidelines in place, and taking stock of how and where information is gathered and stored. David Schulz, CIPP/US, is a privacy professional who has been a nonprofit manager and director for thirty years, initially in marketing and media relations, then fundraising and leadership.

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Plan to Succeed in the Magazine Production Process

Association Adviser

These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. The goals and mission statement do not need to be shared with the readers or members, but can serve as additional guidelines to keep the editorial committee focused.

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