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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

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PR Group Sets Guidelines for AI Use

Associations Now

A leading public relations association has released ethical guidelines around the use of generative AI in the profession. If your organization has a set of values, a code of ethics or guidelines, then looking at AI or any other contemporary issue through those parameters is really the way to go,” she said.

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As Artificial Intelligence Use Increases, Ethics Policies Needed

Associations Now

For organizations wondering where to start when it comes to addressing ethics with AI, Genesys created some guidelines that target five focus areas: Customers should know when they are conversing with AI bots. The research found 48 percent of U.S.

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Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

Unveiled last month at the first Subscription Summit , in Austin, Texas, SUBTA welcomes box builders, thought leaders, supply chain members, and marketing partners. Many of the guidelines focus on limiting waste, cutting costs, and promoting recycling or reuse.

Tips 72
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Medical Groups Collaborate on Mobile Health App Guidelines

Associations Now

These guidelines, which will be available online by the end of 2017, will direct app developers as well as inform consumers and healthcare professionals using these tools. The post Medical Groups Collaborate on Mobile Health App Guidelines appeared first on Associations Now.

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Creating a Graphic Design Style Guide

Nonprofit Marketing Guide

Nonprofit marketing can be an overwhelming job, but it’s one that you can make much easier by using a handful of simple tools, including a Graphic Design Style Guide. You may decide to use a different set of fonts, sizes, and styles online and in print, so note where staff should use which sets of guidelines.

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Getting the Most from Industry Contributors

Association Adviser

Just like a professor is not likely to give an assignment without clear guidelines, associations wouldn’t want to ask for contributions and articles from their community without first giving the “assignment” and outlining topics they’re in need of and looking for. The starting points begins with having robust contributor guidelines.