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The Event Professional’s Handbook hopes to inspire new ideas within the industry

Event Industry News

The Event Professional’s Handbook is available as a free downloadable e-book from the major digital outlets and has been created to give readers a chance to quickly absorb and digest bite-sized pieces of information relevant to […].

Handbook 109
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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Included dynamic text, based on country, to include different messaging on how the ASHRAE handbook would be delivered.

Michigan 190
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By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. On average, 10% of customers drive over 50% of word of mouth marketing.

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The Experience is the Marketing & Citizen Event team up to launch The Event Professional’s Handbook

Event Industry News

The Experience is the Marketing and Citizen Event have announced the launch of The Event Professional’s Handbook, a collection of interviews, essays and insights from some of the event industry’s most influential figures, due to be available to download for free worldwide from Amazon from 14th September.

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How to Convince Employers to Pay for Professional Development

WBT Systems

This is the type of marketing campaign that can be pushed year-round to not only increase business for your educational programs but also to increase member recruitment. Review the employee handbook. Consider it a public service announcement (PSA) of sorts for your industry—and association. Talk to the HR department.

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Make Your Membership Into An Offer They Can’t Refuse​

Sequence Consulting

When marketing your association, you need a rock-solid membership value proposition , which essentially explains why someone should join your association. After all, members join your association for benefits, and if youre experiencing slowed growth, chances are that either your offerings arent up to par or youre not communicating them well.

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Mixed Links for Nonprofit Marketers

Nonprofit Marketing Guide

Think of it as a handbook for the busy nonprofit professional. It’s filled with great advice from trusted experts on topics from fundraising, managing technology and marketing, to finances, advocacy, and working with boards. I wrote the chapter on newsletters. org , complete with a blog and additional resources.