Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. 72% conversation rate for an unanswered thread automation rule email asking select members to respond to threads without replies in the community. Introduced marketing automation , powered by Informz. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Association Adviser

FEBRUARY 15, 2019

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement?

Member Engagement 87

Member Engagement Strategy How To Handbook 87

GrowthZone

JUNE 21, 2019

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. On average, 10% of customers drive over 50% of word of mouth marketing.

Marketing 121

Marketing Handbook Case Study Social Media 121

Sequence Consulting

FEBRUARY 3, 2025

After all, members join your association for benefits, and if youre experiencing slowed growth, chances are that either your offerings arent up to par or youre not communicating them well. When marketing your association, you need a rock-solid membership value proposition , which essentially explains why someone should join your association.

Discount 72

Discount Handbook Price Cost 72

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Just look at how the Association of Writers & Writing Programs opens up access to members-only portions of its website for “ preview weekends.” Gamified member engagement.

Tips 103

Tips Handbook Recruitment Recruiting 103

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Your members want to be part of an online community and have access to on-demand learning opportunities. Host: PCMA.

DC 150

DC Washington Tools Education 150

Reid All About it

JULY 5, 2019

Later on Sunday, I made my first banh mi ever thanks to The Banh Mi Handbook by Andrea Nguyen. Hosts: Billhighway and Mariner Management & Marketing. Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Patrick Dorsey, EVP, Marketing, Impexium. CAE credits.

North Carolina 34

North Carolina Chicago Washington Handbook 34