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He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant?
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Chamber Pros Community describes how to use data to assess whether an event is still serving your chamber, chapter, or association. Off-topic How to turn off Google’s annoying AI overviews and only get search results. |
60-Minute Webinar] Learn how to plan seven great campaigns to raise awareness, build engagement, retain donors, and more! May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Free Webinar] Learn how to take control of your work life no matter what’s happening around you.
Check out our official announcement in this pressrelease. Our new platform integrations are well underway, our business results are hitting and exceeding their mark, and we’ve redefined how we do customer success. The time is right to focus on how to manage and scale our growth.
When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. I lean on this strategy because it works. Moving forward, we’ll be designing strategies that also explicitly attempt to reach more diverse audiences. Flickr Creative Commons photo.
As quoted in our pressrelease, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
Is Thought Leadership the Right Strategy for Your Nonprofit? Getting Started with Your Nonprofit Thought Leaders Before writing pressreleases or blogs for thought leadership, consider what kind of thought leader your organization will be. Some people see thought leadership as a vanity marketing goal. Lean into those strengths!
Your nonprofit faces long odds whenever it sends a pressrelease to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.
Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. Let’s look at each of these a bit more, so you can see how to customize them for your work. How Much New Content Did You Produce? How Often Did You Share Content? Many don’t communicate often enough.
Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Guest Post by Peter Panepento of Panepento Strategies. Now, think of how many times one of those photos has appeared anywhere other than your website. Quite a bit.
DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions. How HubSpot uses blogging to rank #1 on Google. Email is the overlooked backbone of successful content marketing and SEO strategies. Content as Engagement: How to Make Your Website Insanely Relatable.
Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. Let’s look at each of these a bit more, so you can see how to customize them for your work. How Much New Content Did You Produce? How Often Did You Share Content? Many don’t communicate often enough.
Your organization has been suddenly thrown into the center of a controversy and you don’t have enough in-house support to develop a communications strategy for handling the crisis—and for handling the media inquiries that accompany it. If your needs are extensive, such a firm might be your best bet. But there are often drawbacks.
It’s time for Mixed Links… Update your online communications strategy with recent data and insights from this April version of Hootsuite’s Digital 2020 report. Find out How to Craft Powerful, High-Converting Email Copy [Updated for 2020]. But also use these Tips To Make Online Meetings Less Exhausting.
But in a new pressrelease , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.
It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).
How to Keep Members Engaged Amid COVID-19. >> BLOG] How to Create a LinkedIn Group for Associations. >> Links to pressreleases. Either commit to a long-term update strategy or unpublish the page. Why did this happen? / Why wasn’t this prevented? Are there bad things you aren’t telling us?
Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. So, how do I know what some closely related LSI keywords are? close rate.
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics are the tools you use to pursue the objectives associated with your strategy. — to implement a strategy and to achieve your objectives and ultimately your goals. Mobile apps.
A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. It’s more than a photo. It’s more than words. time duration) and conversions.
It supports your fundraising efforts, direct mail campaigns, social media strategy, special events, corporate sponsorship, and strategic partnerships. Now you’re probably wondering how to get started! Budget: How much money can you allocate toward PR? PR is not all about sending out pressreleases.
Many girls—too many—are not aware of IT careers that they could find interesting,” said GSUSA STEM Strategy Lead Suzanne Harper. “We For instance, some of the skills Girl Scouts will master to obtain the badges will include ways to stay safe online and how to combat cyberbullying.
We regurgitate old pressreleases and repurpose the same templates for our annual reports and donor communications. The post How to Connect Your Communications With Your Mission appeared first on Kivi's Nonprofit Communications Blog. So we take shortcuts. If we do that, we can affect change in remarkable ways.
Why Community Should Be Part of Software Companies’ 2019 Strategy. Of course, your Account Managers will know when the right time to reach out is and will be better informed on how to address that customer’s needs. The Time is Now: Is Community Part of Your 2019 Strategy? Thus, more competition exists. Want to learn more?
This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Find out how one organization used email with a direct mail appeal letter in #StayHomeShredLater – Combining online & offline messaging during a crisis. 6 Steps Inside!).
Here, we’ll cover the key steps for how to create a job board, including best practices, tips for SEO optimization, and how to choose the right job board software. How to create a job board What are job boards? Finally, decide how your job board will help satisfy and reach these goals and objectives. What are job boards?
If you’re like most nonprofit communicators, your go-to move is to send a pressrelease to the media whenever your organization announces something new. But it will likely provide you with relationships and sustained coverage that you can’t get through pressreleases. Learn more.
Nonprofit Training Opportunities for You January 8 & 10: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 Learn how to create an effective communications plan for 2019. And finally, Which Social Media Cliche Are You?
All that stuff you’ve been creating for years – newsletter articles, direct mail letters, pressreleases – is content. You’ll need to know who’s cooking (staffing your content strategy) and how to equip your kitchen with the right tools (like style guides and software that make it all easier). We just didn’t call it that.
Also: how to make the most of your AMS. The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a pressrelease.
How would you describe your board’s performance? They are wise stewards of our resources and visionaries who identify strategies for future growth. But I’m surprised how many groups give values and anticipated norms for behavior short shrift. the organization’s greatest asset? a thorn in the side? inconsequential?
Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy. Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. Does your bank have one? Be honest.
It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).
PR Newswire is offering subscribers of this blog a very affordable rate of $69 for a web release. Get your pressreleases posted to PR Newswire’s high-traffic news site, which is also a source for news engines like Yahoo! John Haydon explains how you can use Facebook Places and lists the most useful Facebook apps.
Stop relying on old pressreleases and learn how to connect with today’s generation of journalists. Media relations expert Peter Panepento can show you how. Join us next Tuesday as we present: Modern Media Relations for Nonprofits: Creating a PR Strategy for Today’s World. Presented by Peter Panepento.
Today we look forward to 2019, learn how to deal with online bullies and how to be more like Bill Belichick. You may need these 7 Tips for a Successful Content Marketing Strategy from the Nonprofit Hub. Please, join me as we dive into the best articles, posts, tips, and more from around the world of marketing and fundraising.
Toolkits are one of the best ways to deliver value to your members by showing them how to make good use of the programs, products, and services your association offers—whether the purpose is to raise awareness of a new campaign, describe a benefit, or teach an important skill or process. Make sure to use it,” Hijar says.
Here is just some of the training you can access right now… Content Marketing Campaigns: How Good Content Can Attract Thousands of People to Your Cause For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Creating Awesome Nonprofit Email Newsletters Five Easy Steps to Launch your Nonprofit’s Podcast Communications (..)
The most effective communications strategies so you can make important decisions on the fly. You don’t have to start from scratch – you can just tweak their proven foundations and strategies for your organization. (That’s $200 off the regular price.). What’s not to love about the All-Access Pass?
Find out How to Dominate Google in 2019. Learn More and Claim Your Spot January 8 & 10: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 Learn how to create an effective communications plan for 2019. Laurie Gerber encourages us to Dream Big for the New Year.
You have to stay on top of the best practices, trends, and strategies or face losing the attention of your supporters as they are bombarded on every side with information. How will you keep up with it all in 2019? What’s Missing from Your Online Newsroom (Hint, It’s Not a PressRelease) with Antionette Kerr and L.
Learn More and Claim Your Spot January 8 & 10: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 Learn how to create an effective communications plan for 2019. Different payment options available, but space is limited.
Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy. Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. Does your bank have one? Be honest.
Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. Developing and sending a pressrelease to relevant media outlets (both online and off). Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns.
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