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The resulting data will help you prioritize resources and guide conversations with your leadership. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.
Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Agility PR ). How to increase email sign-ups with better website forms.
Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Host: PCMA.
In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit.
WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.
But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.
I’m headed down to Muncie, Indiana. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.
So it goes without saying that when I moved to Indiana about six months ago, almost every weekend I enthusiastically began exploring parks and other natural areas around my new home state. Following is an interview with Ginger Murphy, Deputy Director for Stewardship for Indiana State Parks and Reservoirs. How did the idea develop?
Here’s what we’ll cover: Express market demand for education opportunities. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it. Keep in mind there are many ways to go beyond these approaches to help you truly validate the market for your online courses.
We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market John Tozzi wrote this piece in BusinessWeek (5/19/09).
We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!
Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important. When asked about the results of this new effort, Putnam explained, “PHCC’s Indiana Chapter alone has reached more than 4,600 students at its career fairs. So good job, you are on your way!
“Indianapolis has done an exceptional job in embracing the sports culture, which in turn attracts volunteers as well as state-of-the-art facilities that are available,” says Mark Koski, director of marketing for NFHS and CEO of NFHS Network. Under the NFHS umbrella are 19,500 high schools, 1.6
By Michelle Moser, Director of Marketing and Communication, SBI Mentorship Programs for Generation Z in Associations With every new generation entering the workplace, employers have constantly sought ways to nurture and develop young talent. We shared our experiences and held open discussions about the challenges and rewards of leadership.
MPI’s World Education Congress (WEC) in June in Indianapolis was held entirely in a huge open-plan exhibit space at the Indiana Convention Center. Leadership Village. Visit Indy proudly serves as the official sales and marketing organization for USA Today’s “#1 Convention City in the U.S.” No conference rooms. Social Village.
Working with Indiana University, the NFL Players Association is offering its members access to an MBA program. The NFL Players Association wants to help change that ending to players’ stories, and it’s working with Indiana University to ensure that NFLPA members have a plan in place after their football careers end.
Knopf is executive director of the Asphalt Pavement Association of Indiana. APAI ASAE association boards association executives association leadership SCD Group'
Midwest, Bloomington, Indiana is the perfect place to host a small to midsize meeting, convention, or conference. But, before we get into that, I wanted to start by asking you, what do you see as some of the biggest challenges that nonprofit organizations are facing right now in terms of talent management and leadership development?
Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned. All this reminds me of an Indiana farmer who once told me “Nothin’ ruins a great organization like too much money.” Founder Nancy Brinker resigned as Komen’s CEO. It might be members or donors or staff.
But the Center on Philanthropy at Indiana University says we are experiencing the second slowest recovery since 1971. There must be more focus on using multiple channels, including direct marketing, phone, online, social, and mobile. I believe that uncertainty about the economy is probably a bigger factor here than anything else.
Green beans are all over the farmers market right now. Will the Pandemic Reshape Notions of Female Leadership? Hear how the pandemic could fundamentally reshape notions of female leadership. Tackling Multicultural Marketing Like a Pro. Susan Garcia, MSEd, Program Manager, Indiana University. Mon 10/19 at 12 p.m.
When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.
Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules. Motion to dismiss, indeed! Quick hits.
WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” SPHR, SHRM-SCP, Professor of Human Resource Management in the School of Business at Indiana University Southeast.
Amid talk from the White House of renegotiating major trade agreements, a new advocacy group called Farmers for Free Trade will make the case for open agricultural markets across international borders. ambassador to China, and Richard Lugar of Indiana, the Republican former chairman of the Senate Agriculture Committee.
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