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Association Brain Food: 5.24.24

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TopClass LMS explains why Gen Z is the most entrepreneurial generation and how associations can attract and support them with education, networking, and other membership benefits. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Credentialing prep groups. More info/register.

LMS 252
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Association Brain Food: 3.8.24

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Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –

Revenue 207
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Association Brain Food: 3.24.23

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They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Fridays@4 Speaker: Rochelle Jerry, Vice President of Development and Customer Relations, The Indiana Black Expo *All events are online at Eastern Daylight Time unless otherwise noted.

Revenue 233
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Association Brain Food Weekly: 10.16.20

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Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro. Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. Susan Garcia, MSEd, Program Manager, Indiana University.

Indiana 221
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Association Brain Food Weekly: 9.17.21

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Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules.

Content 195
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Association Brain Food Weekly: 9.24.21

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WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” SPHR, SHRM-SCP, Professor of Human Resource Management in the School of Business at Indiana University Southeast.