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3 Tips to Best Determine the ROI of Your Meeting

Associations Now

“The ROI helps us lay out where we need to be as an organization and where the event needs to be to meet the needs of the future attendee,” says Mandy Hazlett, CMP, senior event manager at the National FFA Organization in Indianapolis. This year’s event will be held in October in Indianapolis. Learn more at VisitIndy.com.

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Get Board Buy-In for Your Association’s Learning Business

Leading Learning

Plus, offering members learning opportunities can help boost your association’s revenue. Here’s what we’ll cover: Express market demand for education opportunities. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it. Research similar associations.

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The One Way to Deliver Unwelcome News

Idea Architects

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal.

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As “Religious Freedom” Law Passes, Controversy Heats Up in Indiana

Associations Now

Following in the footsteps of Gen Con, the NCAA—which is hosting the Final Four in Indianapolis next month—has spoken out about a controversial Indiana state law that could allow businesses to deny services to the LGBT community on religious freedom grounds. We run major marketing events and conferences there.

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Heading into end-of-year fundraising season? Here is what the research says

Achieve

Most often, organizations use performance indicators such as donated revenue and number of new or returning donors. Market share of donors within the sector. Marketing cost per donor. She is currently studying nonprofit management and philanthropic studies at IUPUI in Indianapolis. Sources: Barber, P., & Castillo, M.,