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3 Tips to Best Determine the ROI of Your Meeting

Associations Now

“The ROI helps us lay out where we need to be as an organization and where the event needs to be to meet the needs of the future attendee,” says Mandy Hazlett, CMP, senior event manager at the National FFA Organization in Indianapolis. This year’s event will be held in October in Indianapolis. Learn more at VisitIndy.com.

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How to Maximize Social Media at Conferences

Associations Now

In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. We have seen incredible traction on social media.

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What’s Your Membership Resolution for 2019?

Associations Now

Director of Membership, Corporate Housing Providers Association, Indianapolis. “My After three years of flat [or] declining membership, we are determined to grow membership by 3 percent using strategic marketing tactics (new member email drip campaign, marketing automation) and process improvements.”. Karen Hansen.

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Create Memorable Events That Leave Your Attendees In Awe

Associations Now

MPI’s World Education Congress (WEC) in June in Indianapolis was held entirely in a huge open-plan exhibit space at the Indiana Convention Center. MPI also included its board of directors and Indianapolis as key stakeholders. Sharers like to join in the activities and share the experience on social media.

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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The Art of Designing a Memorable Food and Beverage Display

Associations Now

In 2017, the AZA annual meeting was hosted by the Indianapolis Zoo, the location for Zoo Day. Here are four tips that helped AZA and the Indianapolis Zoo wow attendees: 1. People were asking strangers to take photos and videos of them eating the popcorn—and sharing the images on social media with the conference hashtag.