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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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How to Maximize Social Media at Conferences

Associations Now

In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. We have seen incredible traction on social media.

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4 Ways Meeting Planners Can Best Utilize CVBs

ISAE

CVB sales and marketing staff spend countless hours each year working with and getting to know our hotel and venue partners across our destinations. We're Your Personal Marketing Firm CVBs have a track record for driving attendance at local events. Our marketing expertise for events is well established.

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3 Tips to Best Determine the ROI of Your Meeting

Associations Now

“The ROI helps us lay out where we need to be as an organization and where the event needs to be to meet the needs of the future attendee,” says Mandy Hazlett, CMP, senior event manager at the National FFA Organization in Indianapolis. This year’s event will be held in October in Indianapolis. Learn more at VisitIndy.com.

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The Art of Designing a Memorable Food and Beverage Display

Associations Now

In 2017, the AZA annual meeting was hosted by the Indianapolis Zoo, the location for Zoo Day. Here are four tips that helped AZA and the Indianapolis Zoo wow attendees: 1. People were asking strangers to take photos and videos of them eating the popcorn—and sharing the images on social media with the conference hashtag.

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Curate Destination Experiences for Your Attendees

Associations Now

When Indianapolis hosts Routes Americas 2020 February 4-6, welcoming 1,000 delegates representing 90 airlines and 300 airports, integrating city experiences is considered critical to the success of the event. It’s the first combat-disabled, veteran-owned distillery in the country and the first distillery in Indianapolis since Prohibition.