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3 Tips to Best Determine the ROI of Your Meeting

Associations Now

It is critical to ensure your meeting strategy and goals align with your organization’s overall business strategy. This year’s event will be held in October in Indianapolis. Visit Indy proudly serves as the official sales and marketing organization for USA Today’s “#1 Convention City in the U.S.”

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What’s Your Membership Resolution for 2019?

Associations Now

Director of Membership, Corporate Housing Providers Association, Indianapolis. “My I like this strategy because creating new member categories can be a great way to personalize the experience of your organization for segments of membership. This would be a 20 percent increase from where we currently are.”. Karen Hansen.

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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The One Way to Deliver Unwelcome News

Idea Architects

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal.

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Building Association Culture from the Get Go

SCD Group

The other day while browsing at a bookstore, I purchased a copy of Indianapolis Colts coach Chuck Pagano’s book Sidelined. We implemented new systems and strategies. jamienotter ASAE Association CEOs association culture association executives Chuck Pagano Coach Tony Dungy Cory Redding Indianapolis Colts SCD Group'

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4 Ways Meeting Planners Can Best Utilize CVBs

ISAE

CVB sales and marketing staff spend countless hours each year working with and getting to know our hotel and venue partners across our destinations. We're Your Personal Marketing Firm CVBs have a track record for driving attendance at local events. Our marketing expertise for events is well established.