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3 Tips to Best Determine the ROI of Your Meeting

Associations Now

“The ROI helps us lay out where we need to be as an organization and where the event needs to be to meet the needs of the future attendee,” says Mandy Hazlett, CMP, senior event manager at the National FFA Organization in Indianapolis. This year’s event will be held in October in Indianapolis. Engagement.

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What’s Your Membership Resolution for 2019?

Associations Now

Director of Membership, Corporate Housing Providers Association, Indianapolis. “My After three years of flat [or] declining membership, we are determined to grow membership by 3 percent using strategic marketing tactics (new member email drip campaign, marketing automation) and process improvements.”. Karen Hansen.

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And the Winners Are.

Nonprofit Marketing Guide

Thanks to the 391 nonprofit staff who helped pick the topic of our next free webinar: Quick and Dirty Nonprofit Marketing Plans, which is now scheduled for November 16, 2011. Anne-Marie Taylor, Indianapolis Neighborhood Resource Center. You are some plan lovin’ people! I hope you can join us for both. Michelle Watkins, Explora.

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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Survey: Corporate Responsibility Helps Attract, Retain Millennial Workers

Associations Now

This year’s survey dives into how millennials connect, give, and get engaged with companies. After four years of surveys looking at how millennials engage with nonprofits , the Case Foundation decided to switch things up a little for its 2014 Millennial Impact Report [PDF]. How can associations leverage this knowledge?

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Get Board Buy-In for Your Association’s Learning Business

Leading Learning

Here’s what we’ll cover: Express market demand for education opportunities. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it. Here are just a few ways you can go about collecting information to determine demand: Survey members/businesses.

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