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Insight Guide is conducting research on industry suppliers’ engagement with associations. Larissa Phillips, a Democrat living in a red, rural county via The Free Press We are so screwed… The case of the disappearing industrial crown jewels—cracked. More info/register (ASAE members only). Wallace Stevens Survey.
If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. As an association leader, you already have a platform for industry transformation.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. They explain how associations can address these issues and meet the changing needs of industry professionals.
Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. Host: UST Education Speaker: Austin Campbell, Leadership Doctor Tue 2/25 at 12 p.m.
The association industry is at a crossroads. The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Considerations for Your Association Are we investing in automation and AI to improve memberexperiences?
The pandemic affected industries and professionals differently, but most of your members probably experienced big changes at work and home. Fewer members were interested in the time commitment required by volunteer leadership. Member engagement” was a moving target. Map the Member Journey . Member portal.
By cultivating a culture that prioritizes digital transformation, associations can stay competitive, deliver better memberexperiences, and operate more efficiently. Why a Digital-First Culture Matters Improved Member Engagement : A digital-first culture helps associations meet members where they are—online.
Its no secret – artificial intelligence is all the rage in the association industry. Industry publications are telling stories of how association pros are wanting to or succeeding in incorporating AI into their day-to-day. Which is great! Its important to be realistic though.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. Industry news and information.
For years, associations have viewed nondues revenue as a bonus, but with revenue from memberships declining and the demand for engaging memberexperiences rising, nondues revenue is now less of a bonus and more of a necessity. Support From Stakeholders The reality is that a strategy is only as strong as its support from leadership.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. To engage members, WorkerBee.TV Here’s an opportunity for associations to work with industry employers to provide this in-demand training.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Use community to reach future members. Be the industry leader.
You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. How to foster a culture of thought leadership.
Recognizing and Rewarding Members Recognition strengthens loyalty by making individuals feel like valued members of your associations community. For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged.
Associations, how can you help member employers? Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| Fri 2/7 at 12:30 p.m.*
The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Association member communications. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Global Meetings Industry Day: Virtual.
A well-defined, member-focused vision provides a foundation that aligns your team and inspires progress. Steps to Define Your Vision and Goals: Engage Stakeholders: Involve leadership, staff, and members in developing your vision. A member-centric approach keeps your roadmap relevant and impactful.
MTI chose community as a tool for digital transformation, and has achieved the following successes with less than 4 full-time staff members: 50% decrease in transactional requests due to community. 97% member retention rate. Kristen recognizes the vital role of community in supporting future association leadership.
When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Memberexperience. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Your association’s goals might be to advance your industry and/or empower professionals within your industry. Get Buy-In from Leadership.
In a world where digital transformation is rapidly reshaping industries, associations are no exception. The adoption of advanced technologies like artificial intelligence (AI), machine learning, and data-driven decision-making is becoming critical for staying competitive and meeting the evolving needs of members.
The resulting data will help you prioritize resources and guide conversations with your leadership. – Spring Symposium: Empowering Change Through Data: Bringing Your Data to Life Data is the engine that drives transformative change and enables associations to create truly personalized memberexperiences. 1 CAE credit.
. – Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and memberexperience survey data benchmarks. Association Revenue Generation (Coffee with Innovators: Association Design Circle) We are association people who welcome diverse perspectives and all experience levels. More info/register.
Use AI for Personalization : Artificial intelligence can help deliver personalized content and recommendations based on member preferences. This technology enhances memberexperiences and increases engagement. Implement Data Analytics : Leverage data analytics to track member behavior, event participation, and other key metrics.
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience. Culture change starts at the top.
In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Many associations are putting great emphasis on career websites , so they can help industry employers with workforce development.
Steps to Develop a Resilient Strategy: Incorporate Digital Trends and Analytics: Use data to monitor member behavior, industry changes, and technological advancements. Prioritize Security and Compliance: Implement robust cybersecurity measures and provide staff training to protect member data.
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them?
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the memberexperience with your online community platform. How to drive member engagement and loyalty through your online community.
501Works invites association execs, consultants, and industry partners to participate in a survey about AMS/CRM selection. PAR Member Meet-Ups are 30-minute sessions for industry professionals to collaborate on the ideas, skills and solutions our association teams need to move forward. AMS/CRM selection survey.
Are team members encouraged to develop their digital skills and stay ahead of industry trends? Technology is the backbone of operational efficiency, data-driven insights, and personalized memberexperiences. Associations must go beyond basic interactions to deliver seamless, value-driven experiences at every touchpoint.
She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Ami Bera, member of Congress representing Sacramento County, California. Fri 4/10 at 1 p.m.
Associations must: Track Industry Trends : Stay informed about technological advancements, shifts in member behavior, and emerging needs. For example, AI and machine learning are already transforming how associations engage with members and streamline operations. But the truth is, failing to adapt is the greater risk.
Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.
You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Consider the Higher Logic Blog your one-stop-shop for industry news and best practices in online communities, marketing automation, customer experience, B2B tech, and more.
WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Member onboarding. Thank goodness, many associations are rethinking new member onboarding. 1 CAE credit.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s 1 CAE credit.
By focusing on member-centric goals and leveraging data analytics, they were able to anticipate industry shifts and tailor their offerings accordingly. This strategic overhaul led to a 35% increase in member engagement and positioned the association as a leader in innovative healthcare solutions.
For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.
Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Add a permanent, rotating leadership role or board member position for your volunteers. Find Appreciation Methods that Work for Your Members.
If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. More info/register.
Today, AI is transforming industries across the globe, and associations are beginning to recognize its immense potential to revolutionize how they operate, engage with members, and create value. This ability to forecast and plan effectively allows organizations to stay ahead of industry trends and better serve their members.
I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. They explain how these AMS functions affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS.
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