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Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. The result?
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
These are some of the terms engagedmembers use to describe their feelings about their favorite association. Over the years, I conducted 33 research studies on behalf of professional and industry associations, personally chatting with over 473 members. Associations are experience-creating centers.
It’s the association industry’s first online community and social mobile app built into an association management software. Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back.
Associations, how can you help member employers? Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| More info/register.
We can jump in and engagemembers because memberengagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now. Today your association can become the purveyor of industry, field, or profession-specific information about the world of work during the pandemic.
Building the Executive AI Playbook: How AI Will Power Your Association into the Future (Arlington VA) AI presents many opportunities to enhance memberengagement, employee engagement, revenue, risk mitigation, and more. Learn how to measure success and ensure alignment between revenue goals and memberengagement.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the memberexperience with your online community platform. How to drive memberengagement and loyalty through your online community.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from memberengagement to decision-making and operations. A digital-first culture is more than just using the latest tools and platforms.
According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.
Is your association looking to boost memberengagement in the new year? To increase member connection and loyalty in your organization in 2023, you’ll want to p repar e your memberengagement strategy today. We’re here to help your association take its memberengagement to the next level with four valuable tips.
Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. 1 CAE credit. More info/register. More info/register. Host: ASI Tue 2/25 at 11 a.m.
The pandemic affected industries and professionals differently, but most of your members probably experienced big changes at work and home. Fewer members were interested in the time commitment required by volunteer leadership. Memberengagement” was a moving target. Map the Member Journey . Member portal.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Are team members encouraged to develop their digital skills and stay ahead of industry trends?
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. They explain how associations can address these issues and meet the changing needs of industry professionals.
The pandemic had uneven effects: some associations enjoyed increased memberengagement while others have been deeply challenged. Your members’ goals and challenges are shifting rapidly. Their memberexperience is neither representative nor typical. Remember that.
The link between each new member’s experience and overall engagement is significant news because increased new memberengagement does not just benefit the small segment of new members. Increased new memberengagement over time, improves all memberengagement. But, are they?
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Purchasing decisions. More info/register.
The association industry is at a crossroads. The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Considerations for Your Association Are we investing in automation and AI to improve memberexperiences?
Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Building a network of peers and mentors within your industry. A recent graduate?
Author: Daria Knupp Its no secret that keeping existing membersengaged is more cost-effective than constantly acquiring new ones. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.
Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. One insight we learned from the New MemberEngagement Study is program planning never really ends. New memberengagement programs are malleable.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. A member-centric approach builds trust, enhances engagement, and drives loyalty.
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. Industry partner trouble. Memberengagement. To understand and get close to your members, follow marketing technology trends.
Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. Explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are.
In a world where digital transformation is rapidly reshaping industries, associations are no exception. The adoption of advanced technologies like artificial intelligence (AI), machine learning, and data-driven decision-making is becoming critical for staying competitive and meeting the evolving needs of members.
A member-centric approach keeps your roadmap relevant and impactful. How.orgSource Can Help: We work with associations to create actionable, future-focused strategies that align with industry trends and member needs, ensuring your vision is resilient and achievable.
As an association leader, you already have a platform for industry transformation. Follow our guide to develop quality thought leadership content at your association to reach both members and non-members within your industry. For early careerists, industry information ranked in their top five member priorities. .
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them?
Delivering value for your members is what your association is all about. You’re the go-to resource for your industry or profession. You’re the place your members go to stay informed, network, and advance their careers. Download our success kit for the top resources you need to boost member retention. Get the kit.
Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better memberengagement and retention. Amanda Kaiser, memberengagement specialist, Kaiser Insights. Presenters: Guy Hanson, VP of Customer Engagement at Validity. More info/register.
Navigating Hybrid Events: What We Can Learn From Years of Experience. The events industry is looking forward to bringing back in-person events. Presenters: Julie Haddix, Senior Director, Industry Solutions, Cvent. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Tue 5/11 at 1 p.m.
Set Clear Goals and Metrics : Define what success looks like in terms of memberengagement, satisfaction, and retention. Leverage Technology to Drive Efficiency and Engagement Technology is at the core of a future-ready organization. This technology enhances memberexperiences and increases engagement.
An association industry study by Community Brands shows that memberengagement and loyalty are still strong. And, members continue to look to their associations for trusted industry information. Are you creating the type of personalized memberexperiences they’ve become accustomed to as consumers?
Association industry research from Community Brands shows that when looking at 2021, most associations are focused on developing or improving virtual opportunities, as well as increasing membership acquisition and retention. ?Almost So how can you recruit, reach, and retain members to achieve these strategic goals? Watch now.
Reading Time: 5 minutes Memberengagement and retention are the ultimate weapons in the battle for long-term success. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.
By focusing on member-centric goals and leveraging data analytics, they were able to anticipate industry shifts and tailor their offerings accordingly. This strategic overhaul led to a 35% increase in memberengagement and positioned the association as a leader in innovative healthcare solutions.
Today, AI is transforming industries across the globe, and associations are beginning to recognize its immense potential to revolutionize how they operate, engage with members, and create value. This ability to forecast and plan effectively allows organizations to stay ahead of industry trends and better serve their members.
If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. Tue 5/7 at 2 p.m.
By going through this process, you’ll have a quantifiable method for prioritizing the respective memberexperience. This could be one email or a series of automated emails that welcome members when they join, and continues to draw them in by sharing benefits and including a call to action (CTA). Tip: Create a “Welcome Campaign.”
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