Smooth The Path

FEBRUARY 13, 2018

Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Young professionals might not be interested in industry advocacy right now, but they might be interested in how to start off right in their first months on the job. (By Some, but not all.

Recruiting 108

Recruiting Recruitment How To Member Research 108

Smooth The Path

DECEMBER 11, 2017

Join our group of over 160 committed association professionals who are looking for innovative ways to engage members. Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry. They mentor others in their organization or within their profession or industry.

Association Value 84

Association Value Member Research Team Industry 84

Reid All About it

JULY 9, 2021

Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. CAE credits. More info/register. Transactions Corp.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

JULY 26, 2018

We would develop a new member onboarding program maximizing the engagement window of opportunity by engaging new members a bit on the first day they join and then engaging them even more within the first week of joining. Related: The new member engagement rule of three. Association trend watch: member experiences.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Smooth The Path

FEBRUARY 18, 2020

It felt so great that a rock star in the industry took the time to talk to me. She immediately made me feel more confident. After that, I didn’t have any trouble introducing myself to other attendees. I later learned she was on the board. or, The community is great. Whenever I ask a question in the listserve I get ideas that work.

System 125

System Conference Member Research Industry 125

Smooth The Path

DECEMBER 14, 2015

In fact many associations focus on broad subsegments within a profession or industry. Going one step further, we typically see segment-able behavior, preferences or problems within our classically defined member categories. We may see members who are more forward thinking than most. And this is a valuable start.

Survey 68

Survey Member Research Industry Member Experience 68

Smooth The Path

APRIL 5, 2018

Members see three precious days out of the office, away from their families. Take a look at every big issue your staff is debating right now from association administration to trends in the industry. Is your staff’s point of view the same as your members? If not, get closer to your members.

Price 74

Price Cost Industry Member Research 74

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. Our members are solving tough business problems and need to practice their creative skills AND they need to learn how to help others in their organization be creative as well.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

NOVEMBER 29, 2016

Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. One of the most common stories I hear in member research no matter the association is first time attendees feel like outsiders. They don’t know the industry lingo but, it seems like everyone else does.

Innovation 60

Innovation Conference Committee Member Research 60