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Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. They explain how associations can address these issues and meet the changing needs of industry professionals.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Assess where your association stands by taking our Future-Ready Survey.
Associations, how can you help member employers? Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| Fri 2/7 at 12:30 p.m.*
Our recent.orgSource survey shows a significant gap in digital readiness among associations. However, our survey found that only a small portion of associations are using data analytics to guide decisions. Without a data-driven approach, associations risk making decisions based on assumptions rather than member behavior and trends.
Likely your organization puts some of these methodologies to use because you know that memberinsights are what powers great strategy, change, and marketing. But memberinsights are hard to come by. Each time we ask for feedback or conduct a survey, we have to trade in some engagement goodwill. What do you do?
You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightfulindustry information as their top association priority. Visit members in the field.
While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. However, according to a Gartner survey, 42% of data and analytics leaders do not measure or assess their data.
Xperience 2022, a virtual event spanning March 21-23, showcased special guests, key industry trends, inspiring stories, networking opportunities, and the latest in product innovation. The event’s theme was discovering the “next normal” for our industry, organizations, and people. . The future of associations: AI for everyone.
Check in with your member community through surveys to find out what’s working and what has to go. Your members are on a journey with your association. Having conversations with your members at various points in their journey can yield valuable insights into member acquisition, engagement and retention.
What specific industry or niche do they work in? Do they thrive in interactive workshops, prefer on-demand webinars, or get the most out of in-depth industry publications? Going beyond demographics and building rich member profiles, you can tailor your offerings and communication to resonate deeper.
What specific industry or niche do they work in? Do they thrive in interactive workshops, prefer on-demand webinars, or get the most out of in-depth industry publications? Going beyond demographics and building rich member profiles, you can tailor your offerings and communication to resonate deeper.
What specific industry or niche do they work in? Do they thrive in interactive workshops, prefer on-demand webinars, or get the most out of in-depth industry publications? Going beyond demographics and building rich member profiles, you can tailor your offerings and communication to resonate deeper.
Learn about the most efficient ways to survey your participants as well as effective questions to include on event evaluations while taking into account what you’re trying to understand. From a robust career center to engaging communications vehicles and comprehensive sponsorship programs, ASAE’s story is unique within the industry.
We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Online surveys don’t allow and don’t prompt members to add important questions and then answer them. Qualitative member research methods do.
The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. Industry articles are published for free on the Internet. Even vendors are conducting industry benchmarking surveys much like the ones we publish and they are hosting conferences too.
.” “Every year my membership is becoming less of value,” thinks a member. “Our long-time members are becoming more and more an at-risk segment but, networking and professional development ranks highest on our satisfaction survey and we are delivering those two things. They should be happy.”
Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. This membersurvey question could be an open-ended question, or in a multiple-choice format. What industry topics interest you most right now? Email survey. Post event surveys.
The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze memberinsights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.
The benefits of membership often extend beyond the tangible, reaching areas of advocacy, industry recognition, and a sense of camaraderie. Think of trade associations as the support network for businesses in the same industry. The insights gained and relationships built here can shape your business’s future.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Membership survey. iMIS by ASI invites you to participate in their seven-minute Membership Performance Benchmark Survey. More info/register.
Ever since hiring industry influencer, Julius Solaris, to join them as their Head of Engagement, you’ve probably seen the name Swapcard swirling around the #eventprof community more than ever lately. Presenters: Mark Ames, Director, Government Relations, American Industrial Hygiene Association. Tue 4/20 at 11 a.m. – 1 CAE credit.
ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Hear about the process of establishing digital Covid records and the implications for the meetings and events industry. . – #ExpoChat on Twitter. Wed 5/19 at 2 p.m. –
It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. CAE credit.
Check out the results of the AMS/CRM Selection Survey conducted by 501Works, in partnership with Branching Knowledge. The Future of the Event Industry Summit 2022. Presenters: Adam Kuhn, Director of IT for FIA (Futures Industry Association). Ali Niroo, CNSG Founding Member CNSG, An AppSmart Company. Wed 2/16 at 11 a.m. –
Host: Association Women Technology Champions Speakers: Danielle Duran Baron, Vice President, Marketing, Communications & Industry Relations, School Nutrition Association Jen Lewi, Founder & CEO, Design Your Next Step *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Fri 2/14 at 11 a.m.
Halmyre explains how associations can address these issues and meet the changing needs of industry professionals. Young members. Highland released the survey results of its inaugural Young Professional Membership Index (YPMI). What Do Members Want? More info/register. 1 CAE credit. More info/register. 1 CAE credit.
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