Eric Lanke

AUGUST 27, 2018

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. One of the reasons this hit home for me is that I was recently the member in exactly this situation.

Member Research 159

Member Research Newsletter Resources Organization 159

GrowthZone

JUNE 6, 2017

Engage your new members early and engage them for life! Amanda Kaiser, MBA, is a qualitative member researcher. She writes the blog, Smooth the Path , for association professionals, and is a popular association industry speaker and guest author. Take advantage of that window of opportunity.

Member Engagement 133

Member Engagement Member Research Process Marketing 133

Smooth The Path

JUNE 4, 2017

Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select. These are some of the goals we have but, what tool do we start with?

Member Research 76

Member Research Revenue Member Engagement Tools 76

Reid All About it

JUNE 21, 2024

These calls are joined by ASAE leadership as needed to answer any questions from members. More info/register (ASAE members only). Engagement Platforms Demo Day See presentations from a limited number of industry partners that offer Engagement Platforms. Host: ASAE Wed 6/26 from 9 a.m. to 4:30 p.m. More info/register.

Arlington 264

Arlington San Diego Course Strategy 264

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

JULY 5, 2024

He’s inviting association podcasters to share their latest episodes there and you to share episodes you recommend for association professionals and industry partners. I bet your members would love this valuable benefit too. You’re more likely to attract and keep members with either a combination or tiered membership structure.

Strategy 270

Strategy Education Content Tips 270

Smooth The Path

JUNE 19, 2016

There’s an interesting dance that happens with member research. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative member research methods do. Related: Please ask members.

Member Research 68

Member Research Survey Project Education 68

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. More info/register (ASAE members only).

NJ 258

NJ Email Marketing System Education 258

Association Success

MAY 28, 2019

On behalf of our mission statement and members, we went through a two-year rebrand. To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research. All members were invited to participate, and hundreds did so through surveys and focus groups.

Survey 113

Survey Social Media Member Research Marketing 113

Smooth The Path

JANUARY 15, 2019

Where do you get knowledge and insights about the association industry? I conduct member research all the time, so I get direct access to the bright spots in our industry. I am lucky. Are you hungry for some knowledge?

Resources 79

Resources Newsletter Education Member Research 79

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. Trends survey. 1 CAE credit.

Video 213

Video Content Revenue Strategy 213

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry. They mentor others in their organization or within their profession or industry.

Association Value 84

Association Value Member Research Team Industry 84

Smooth The Path

OCTOBER 2, 2017

I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research. Networking is one of the top values we provide our members. I do know some, many even, but this is rare.

Florida 76

Florida Recruiting Recruitment Member Research 76

Reid All About it

JULY 9, 2021

Presenter: Julie Haddix, Senior Director, Industry Solutions for Cvent. Years before COVID-19, time pressures, higher member expectations, increased member diversity, differing generational values and accelerated advances in technology challenged the relevance of traditional association structures and practices. . 1 CMP credit.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Member Experience Products Conference 127

Smooth The Path

FEBRUARY 18, 2020

It felt so great that a rock star in the industry took the time to talk to me. She immediately made me feel more confident. After that, I didn’t have any trouble introducing myself to other attendees. I later learned she was on the board. or, The community is great. Whenever I ask a question in the listserve I get ideas that work.

System 125

System Conference Member Research Industry 125

Smooth The Path

NOVEMBER 15, 2018

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. On the advancement of the industry or the profession. They know everyone and everything.

How To 90

How To Member Experience Resources Industry 90

Smooth The Path

DECEMBER 14, 2015

In fact many associations focus on broad subsegments within a profession or industry. Going one step further, we typically see segment-able behavior, preferences or problems within our classically defined member categories. We may see members who are more forward thinking than most. And this is a valuable start.

Survey 68

Survey Member Research Industry Member Experience 68

Smooth The Path

OCTOBER 2, 2016

Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done. Every time something new presents itself to our members, our members have a problem.

Process 119

Process Innovation Project Products 119

Associations Now

MAY 3, 2019

For starters, your test takers need to accept the validity of the exam based on how well it incorporates content that squares with their real-life professional experience, says member researcher Amanda Kaiser on Smooth The Path. Understanding what members are going through will help your association improve its value.

Process 71

Process Certificate Member Research Tips 71

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? If You Think You Need it, Get Some Outside Help.

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

JANUARY 22, 2019

Additionally, there is room in each interview for members to talk about what is most important to them whether they want to talk about the association, or the profession, or the industry, or their career. Qualitative research helps us do a deep dive on what matters most to our members.

Survey 79

Survey Project Member Research Industry 79

Smooth The Path

SEPTEMBER 9, 2021

Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports. Few associations are mining attendee conversations for data because this was impossible to capture during in-person events.

Conference 78

Conference Report Examples Process 78

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. Our members are solving tough business problems and need to practice their creative skills AND they need to learn how to help others in their organization be creative as well.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

APRIL 5, 2018

Members see three precious days out of the office, away from their families. Take a look at every big issue your staff is debating right now from association administration to trends in the industry. Is your staff’s point of view the same as your members? If not, get closer to your members.

Price 74

Price Cost Industry Member Research 74

Associations Now

JUNE 29, 2016

Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations’ strategic decisions about what segments to engage. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 66

Recruiting Recruitment Sample Discount 66

Smooth The Path

DECEMBER 11, 2017

Join our group of over 160 committed association professionals who are looking for innovative ways to engage members. Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

NOVEMBER 29, 2016

Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. One of the most common stories I hear in member research no matter the association is first time attendees feel like outsiders. They don’t know the industry lingo but, it seems like everyone else does.

Innovation 60

Innovation Conference Committee Member Research 60

Smooth The Path

AUGUST 28, 2016

There’s not much we can do when a member moves out of the profession or industry. With exit surveys we are asking, how do we stop members from leaving the organization? Do these answers give you what you need to make a real change? How actionable are most exit surveys? All associations have room to provide more value.

Survey 68

Survey Price Member Research Industry 68

Smooth The Path

JULY 26, 2018

We would develop a new member onboarding program maximizing the engagement window of opportunity by engaging new members a bit on the first day they join and then engaging them even more within the first week of joining.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Fonteva

FEBRUARY 9, 2021

To get a better sense of the types of learning opportunities your members would most likely be interested in, consider the following: Take a look at your membership database and make note of common goals Review what other professional associations are teaching and offering to their members Research the industry and jot down different skills for different (..)

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. And here’s another really good article: The journalism industry knows engagement is necessary to survive. Sound like any other industry we know?

Leadership 63

Leadership Survey Resources Examples 63

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. “What worries you most about your industry in the next three to five years?”

Connecticut 40

Connecticut New York New Jersey Member Research 40

Smooth The Path

AUGUST 18, 2016

These CEO’s came from large associations and small, some were Millennials, some GenX and some Boomers, they were from associations serving a wide variety of professions and industries and they were located all over the US and Canada.

Survey 60

Survey millennials Leadership Report 60

Smooth The Path

FEBRUARY 9, 2016

When I talk to relatively new members there is almost always a 3-5 year gap between when the member started in the profession or industry and when they actually became a member of the association. When I see that many year gap I always go back and ask them about it. Why didn’t you join sooner?

Innovation 60

Innovation Content Products Member Insights 60

Association Adviser

SEPTEMBER 19, 2016

We need to keep moving the ball down the court aggressively for our members and for the industries we serve. AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members. But our research is never really done.

Ohio 60

Ohio Innovation millennials Resources 60

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. And here’s another really good article: The journalism industry knows engagement is necessary to survive. Sound like any other industry we know?

Leadership 40

Leadership Survey Resources Examples 40