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This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.
It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Memberengagement. Call-a-member month.
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Watch your memberengagement rise with this added portal.
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.
Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.|
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.
MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. More info/register (free for ASAE members only). We call these the Seven Deadly Sins of Membership Marketing.
Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. The Informal Consultants Networking Extravaganza This monthly networking meeting is for full-time consultants who work with non-profits and associations. GA help from sponsors.
Memberengagement sits at the core of everything an association does. No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is memberengagement. Understanding that pathway that a member should be on helps in every department.
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Want to learn more about how your association can support its business objectives with specific add-on SaaS tools?
As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. For more information, visit growthzone.com. Streamline operations, foster connections, and achieve your goals with GrowthZone.
Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Coincidence?
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. More info/register (ASAE members only). Find out how the 2025 trends compare to 2024s. More info/register.
Members rely on you for information and education, but limited resources prevent associations from being the content machines of members dreams. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. How do you all cope? Content repurposing. More info/register.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. The Informal Consultants Networking Extravaganza This monthly networking meeting is for full-time consultants who work with non-profits and associations. Staff committee liaison.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. To engagemembers, WorkerBee.TV Member surveys. Membership meetups. Association finances. Association content.
Memberengagement is the cornerstone of operations, and your association should be intentional about the content it creates to support your engagement goals. Content is an important driver of memberengagement and can help your association engage, attract and retain members.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from memberengagement to decision-making and operations. A digital-first culture is more than just using the latest tools and platforms.
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, memberengagement scoring. MemberEngagement Party. 1 CAE credit.
For the seventh time in eight years, ‘information overload/cutting through the clutter’ weighed in as the No. Plus, the two core challenges following #1 in the report—the “inability to communicate member benefits effectively" and "customizing for different member segments”—certainly play a role in information overload.
A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Does your platform support ongoing memberengagement? Get the Guide 1.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. The learning management system (LMS) market has exploded in response. Aptify shares 50 ways to boost member recruitment and retention.
Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.
5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, MemberEngagement Specialist, Kaiser Insights LLC.
Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective memberengagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, memberengagement specialist, Kaiser Insights.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here. The first step to developing a 2019 memberengagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. Creating visual content.
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