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Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Ok, and then what? 1 CAE credit.
The New Member Engagement Study is a mixed method study. Have you got questions for your members? Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative. The post A MemberResearch Strategy to Consider appeared first on Smooth The Path.
Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? is the promise that we will act on the information we are receiving. How does this apply to memberinsights?
In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. During breakout groups, great ideas bubble up, and the group creates understanding and excitement around the best ideas.
Now we can act on that information. We can develop offerings members love. We can attract high-quality members with our improved marketing. Do you know what they will be struggling with three years from now? It is Day 1 for the associations who know the answers to these questions. We can change the organization’s strategy.
If you are short on time and money, no worries, you can still conduct a very informative listening tour via the phone. Sometimes we hear only what we want to hear but when we take detailed notes and review them later everything of importance shows up. Related: You need to know your Association’s Value Trigger Point.
We then use these assumptions to inform our plans moving forward. If you feel you don’t have unbias critical answers to inform significant changes, it is time to look beyond the data. It is time to discover your members’ stories. Interpreting this data we unconsciously make assumptions about their behaviors.
We may not know about the big things and the little things, especially the little things, that take nips out of our member’s experience. Members don’t usually offer up that kind of information. They worry about hurting feelings. They fear the message may not be well received. They may not have time.
The moment you see a pattern of irrational-seeming decisions, it’s your job to dig in and figure out why members are behaving that way. Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement.
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