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From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second). MOOCs: We will go against the grain a bit here and argue that MOOCs AREN’T DEAD. All the MOOCs out there.
If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs. 62% of those with an association e-learning strategy said e-learning has increased the net revenue of their educational offerings, compared to 45% of those without a strategy. What are your market segments?
We all need help dealing with the raging river (not gentle stream) of information coming at us every day. Associations are perfectly placed to help us sift through and select the best information to read or consult. Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue.
Attendees aren’t likely to retain the information they take in during those few days packed full of sessions. They end up getting overwhelmed with new information and falling victim to the forgetting curve—which means they will forget 70 percent of what they ‘learn’ within 24 hours. Send a post-conference newsletter to attendees.
WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT shares seven MOOC business model strategies you should definitely steal. These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. Learning business.
Everyone sees the revenue potential in providing online education to corporate customers. Even MOOCs have caught on. Revenue growth. If you keep your corporate customers happy, you’ll enjoy increased recurring revenue in years to come. Your association is already a trusted source of information in your industry.
Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. Staff interviews are a critical element in preparing a business case: you’ll gather information to support your argument and you’ll identify project allies.
The bottom line: how will it increase revenue growth or cost savings? Consider all sources: associations, colleges and universities, industry vendors, for-profit organizations, and MOOCs. Adapt your case to their preferences for taking in new information. Expand program capabilities and increase revenue. Resolve problems?
Venture capital firms have jumped back into the game head first, massive open online course (MOOC) providers, originally rooted in universities, have gone public or been bought , and big Web firms like LinkedIn and Google have become major players. The MOOC 3. Yes, I know: most people sign up for MOOCs and never complete them.
One executive at a state association has taken the lead on educating healthcare workers on a pressing national issue via a MOOC. So last fall she started thinking about a MOOC —short for massive open online course, which is designed to deliver education to students with various interests and learning styles, at a flexible pace.
Information may want to be free, as some have suggested, and knowledge may be invaluable, but it became clear long ago that there is money to be made from all this learning activity. So it’s important to understand our perspective, which informs all that is written in this piece. It is not limited to adulthood or late adulthood.
By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). And then there’s advertising and sponsorships, which can generate revenue if the association’s audience is large enough or highly desirable.
Events --one of associations’ biggest sources of non-dues revenue is events and tradeshows. Products --this one is a no brainer, at least in my opinion--if people start borrowing instead of buying, there potentially goes another big source of non-dues revenue. Especially books and publications.
For learning businesses, it represents a tremendous opportunity for supporting social and informal learning, both of which are generally regarded as responsible for much, much more of our learning than formal education and training experiences are Informal learning. The SaaS Explosion. Access our interview with Peter C. Taylor here.).
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