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Our webinar yesterday on Harnessing Technology was about finding ways to be useful through providing innovative technology-based member services. That's how we achieve relevance - by clearly identifying who our members are and then being useful to them. Then we used them as a starting point for creating some of our own ideas.
That''s fine if the one with the strongest ideas is a true innovator, like Steve Jobs, who spends his or her time questioning how things work, envisaging new ways of doing things, and testing those ideas out. In this situation, people have to work together collaboratively and finely bring those variables together to the best solution.
She might be in an innovative think tank or a side area such as communications or IT. Often he ends up pushing the idea forward based on a preconceived concept of it, which is not flexible enough to succeed. The Creative Soul. This is someone who is not in the direct chain of command for the area where the product will eventually live.
consider ways for your own organization to use technology to deliver innovative and valuable member services. To introduce this concept, I am presenting a webinar on September 27th at 1pm. The purpose of the session is to. Registration is free, and I hope to see you there: https://attendee.gotowebinar.com/register/5662774399096367104.
This goes against some of the current focus on innovation, which aims to stretch the boundaries and thinking of organizations. I am currently working with two clients, helping them define new online services for their members. For a new product to work it must fit into the capabilities of the organization.
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