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Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities. Although the services provided by our industry often go unnoticed, they are a catalyst for economic growth,” stated the report.
Some members have over $1 billion in revenue and hundreds of employees. After eight years in Louisiana, I ran a chapter in Jacksonville, Florida for six years and then came up to Atlanta to run this chapter in 1995 where I’ve been ever since. They are the creators and innovators who see the challenges and want to make a difference.
Why Boards Need to Innovate. Engaging with the concepts of innovation and change isn’t about making some radical shift that disrupts the association so much it splits the membership. Below are three keys for tapping into innovation as a board member. · Rolling 12 Months of Revenues and Expenses Each Quarter.
Per Member Revenue - This tells you the participation by members in your overall association activities. This number is simple.all revenue paid by members the previous 12 months including dues, meetings, programs, training, etc, divided by the number of total members each quarter. Jacksonville Beach, FL. Tom Morrison.
Im thinking, "I learned the one idea that is going to reshape our membership, or revenues, or our entire value proposition." Using the simple system noted below has provided me the ideas that have helped our association over the last five years grow its member surplus over 450%, increase per member revenue 28% on just 7.5%
If you, as the “change agent”, cannot articulate the problem to your Board, and cannot share the relevant information to disturb them enough to make change, you will never see innovation and creativity to keep pace in today’s fast changing environment at the Board level. Jacksonville Beach, FL. Tom Morrison.
Key components associations should reengineer that will lead to incredible growth in member excitement, loyalty, and revenues are: Narrowing your focus on doing programs and services for your members they can’t do themselves, allowing you to charge “retail dues.” Jacksonville Beach, FL. Why Boards Need to Innovate.
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