Event Industry News

FEBRUARY 25, 2020

We will work together to enhance these market leading shows and adding value to ITS America’s growing membership base. Reed Exhibitions and ITS America’s first joint event will be the 2020 ITS World Congress at the Los Angeles Convention Center from October 4- 8, 2020.

America 59

America Los Angeles Technology Leadership 59

Event Industry News

AUGUST 12, 2020

Lively, the live marketing agency, is boosting its global team with the appointment of Alysha Parker as Creative Producer. Mike White, CEO and Founder at Lively, recently moved to Los Angeles to develop the agency’s US offering while continuing to run the global business.

Los Angeles 59

Los Angeles New York Innovation Software 59

Associations Now

OCTOBER 24, 2016

DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data Marketing Association’s rebranding in advance of its 100th anniversary next year. The Direct Marketing Association will remain DMA, but it’s dropping “direct” and putting “data” front and center. Why is data so important?

Los Angeles 40

Los Angeles Marketing Innovation Industry 40

Associations Now

DECEMBER 8, 2016

How three companies created personalized marketing campaigns without being creepy. Marketers like personalization a lot because they want to promote their brands, connect with consumers, and increase their conversions—and personalization is supposed to mimic those one-on-one individual, B2C conversations—but do consumers like it?

Marketing 40

Marketing Los Angeles Video Analysis 40

Event Industry News

AUGUST 4, 2021

As former CMO of Virgin Fest and Insomniac Events’ head of marketing, respected industry figure Levy brings a wealth of international live event and music business experience, as well as an extensive rolodex, to his new role at Festicket. “I worked with Festicket pre-pandemic in my roles at Virgin and Insomniac. .”

Los Angeles 52

Los Angeles America California Class 52

ISAE

MAY 12, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Experiment with innovative ideas. Make your events more engaging.

Los Angeles 52

Los Angeles Discount Library Committee 52

Event Industry News

NOVEMBER 4, 2020

2Heads Global Design , the UK’s leading independent experiential brand marketing agency have been synonymous with innovation and experience design for nearly 40 years. Here are some of the finalists: 2Heads Global Design nominated for the Event Technology Awards. 2Heads partner with clients to create those emotional connections.

Technology 91

Technology Los Angeles Innovation Products 91

Associations Now

APRIL 3, 2014

Also: the consistent craft that drives innovation. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. Innovation as Craft. Why not practice innovation? We practice a craft. ht @ SmoothThePath ).

Los Angeles 40

Los Angeles Recruitment Recruiting Innovation 40

Association Adviser

AUGUST 24, 2016

Look at innovation through two lenses—basic process improvement and big blue sky breakthroughs. AA: We’ve heard a tremendous emphasis on innovation and the need to create breakthrough products, service and business models. Can you ever have too much innovation and run the risk of not having the bandwidth to sustain it?

Los Angeles 60

Los Angeles millennials Video Class 60

Associations Now

JULY 21, 2014

Compare this approach to that of Discover Los Angeles , which collaborated with Instagram users in a completely different way.). Easy—it gets a spot to highlight the strategy behind its marketing, rather than simply trying to sell to consumers. In other words, NRF’s Instagram presence offers a look behind the curtain.

Los Angeles 40

Los Angeles Sample America Video 40

Associations Now

JUNE 6, 2014

BMI CEO Michael O’Neill, meanwhile, emphasized that the organization’s goal is “to enable songwriters and publishers to realize fair market value for their work, to make music licensing more efficient, and to streamline the rate-setting process.”

Los Angeles 40

Los Angeles Review Revenue Maine 40

Achieve

SEPTEMBER 18, 2024

Nonprofits rely on raw data to learn about supporters, track the success of marketing and fundraising campaigns, and measure program progress. Consider the success of your past marketing or communications efforts. Next, review outcomes from past marketing campaigns. Revise and refine.

San Diego 52

San Diego Los Angeles San Francisco California 52

The Hourglass Blog

OCTOBER 27, 2010

You may remember Bill George from the ASAE Annual Meeting in Los Angeles. And hes saying the same thing in this interview that he said in Los Angeles--namely that we need a new generation of leaders to take over the organizations built by Boomers. Innovation. Principled Innovation. Encore Careers.

Leadership 40

Leadership Los Angeles millennials Analysis 40

The Hourglass Blog

OCTOBER 21, 2010

To better define what he means by a great entrepreneur, Pallotta tells this story: I used to visit the merry-go-round in Griffith Park in Los Angeles where [Walt] Disney once took his daughters, asking himself, "Is this all there is? Innovation. Principled Innovation. So can GenX leaders be great entrepreneurs?

Los Angeles 40

Los Angeles millennials Leadership Review 40

ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Dig design, innovation, technology. I know a thing or two about marketing. Marketing Strategist. You may decide to develop your own.

Los Angeles 28

Los Angeles Virginia South Carolina DC 28

Tom Morrison

AUGUST 17, 2011

I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. Chief Marketing Officer. Why Boards Need to Innovate. Hats off to ASAE and St. It’s obvious they listened to the group. Did you hear that?

St. Louis 40

St. Louis Los Angeles Jacksonville Leadership 40

The Membership Blog

APRIL 4, 2011

This entire concept was reinforced the 2010 ASAE Annual Meeting in Los Angeles. Innovation speaker, author, and consultant Robert Tucker spoke to the attendees at the Annual CAE Breakfast. Everyone on your staff is should be considered part of your innovation team.”. Don’t commoditize your ‘product’,” he said.

Las Vegas 28

Las Vegas Los Angeles Discount Committee 28

Associations Now

APRIL 5, 2013

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. Earlier this week, it announced it would postpone its 2013 Publishing Conference scheduled for later this month in Los Angeles. By leading innovation, we exponentially increase the amount of money poured in.

Innovation 40

Innovation Los Angeles Raleigh Press Release 40

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. Is your Board ready for innovation? He says you can’t hope your way out of “these perilous and unforgiving situations.” More info/register.

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Arlington Los Angeles Atlanta Technology 270