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Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.

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The Market for Adult Lifelong Learning

Leading Learning

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Future-Proof Your Association By Innovating Small

Association Adviser

Steinberg, the author of Leading with Change: How to Future Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal elaborated on what keeping up with innovation looks like in an age where change is constant. His main message? However, leaders who refuse to innovate, even slightly, risk being left behind over time.

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Association Brain Food: 8.16.24

Reid All About it

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. August’s main topics are a post-conference discussion of the good, bad, and questionable at ASAE Annual and getting the most out of your ASAE membership. Host: ASAE Marketing Professionals Community.

America 259
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276
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Change is good…right?

Aaron Wolowiec

Most of us realize innovation is key to driving a business forward. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations either fully support innovation or not at all.

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Corn Growers Group Launches Innovation Challenge

Associations Now

The National Corn Growers Association is relying on some friendly competition to crowdsource innovative ways to use corn products. billion bushels, the National Corn Growers Association is hosting a global open innovation challenge to explore new solutions for turning the crop into bio-sustainable chemicals and molecules. “We