Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. The Most Innovative Campaigns in Digital Advocacy.

LMS 361

LMS Revenue Tips Strategy 361

Association Success

DECEMBER 16, 2019

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.

Innovation 86

Innovation Newsletter LMS Course 86

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. August’s main topics are a post-conference discussion of the good, bad, and questionable at ASAE Annual and getting the most out of your ASAE membership. Host: ASAE Marketing Professionals Community.

America 264

America Strategy Content Social Media 264

Spark Consulting

MAY 30, 2014

Higher Logic, Marketing General, and ASAE teamed up to correlate engagement practices and see what connection there might be between engagement and overall member satisfaction and likelihood of renewing. You can, too, by contacting innovation@ieee.org. changeblogging conferences cool technology Friday Top 5 innovation digitalNOW'

Innovation 150

Innovation Project Maine Conference 150

Associations Now

JUNE 12, 2017

The National Corn Growers Association is relying on some friendly competition to crowdsource innovative ways to use corn products. billion bushels, the National Corn Growers Association is hosting a global open innovation challenge to explore new solutions for turning the crop into bio-sustainable chemicals and molecules. “We

Innovation 70

Innovation Press Release Products Project 70

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. AI and Innovation for Associations (Association Chat). More info/register.

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Certificate Chicago DC Washington 107

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Bill Cushard, Director of Marketing, ServiceRocket.

LMS 243

LMS Software Chicago Washington 243

Aaron Wolowiec

OCTOBER 11, 2016

Most of us realize innovation is key to driving a business forward. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations either fully support innovation or not at all.

Social Media 100

Social Media Innovation Survey Education 100

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

WBT Systems

DECEMBER 19, 2017

Tap into your curiosity to spark innovation. The curious mind stays agile, innovative, and competitive,” said Steltzner. If associations are to thrive amidst growing competition in the lifelong learning market , you need to cultivate these three qualities in yourself and your professional development team.

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Reid All About it

JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing. Many companies are drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year.

Montana 341

Montana Revenue Strategy Education 341

Association Adviser

NOVEMBER 9, 2017

Steinberg, the author of Leading with Change: How to Future Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal elaborated on what keeping up with innovation looks like in an age where change is constant. His main message? However, leaders who refuse to innovate, even slightly, risk being left behind over time.

Innovation 64

Innovation Atlanta Strategy Process 64

Thanks For Playing

APRIL 26, 2012

skip to main | skip to sidebar. ” They asked each speaker to answer (in 75 words or less) the question: What development, trend, or marketing innovation do you predict will be in place by the fall of 2012 to influence every direct marketer’s year-end planning? The Grassroots Innovation Leader.

Social Media 150

Social Media United States DC Innovation 150

Reid All About it

NOVEMBER 6, 2020

Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. Accessible virtual events.

Education 285

Education Learning Management System Leadership Case Study 285

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

Revenue 39

Revenue Technology Video LMS 39

Thanks For Playing

APRIL 12, 2012

skip to main | skip to sidebar. Now, I present pretty frequently, so Im used to thinking about my main points, and putting together an outline, and creating slides, and looking for good images to support my points, etc. Start With the "Why" Always the Last to Know: 50 Most Innovative Compan. Thanks For Playing.

Social Media 150

Social Media United States Maine DC 150

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. Further moving value away from just advertising , there are four main drivers of sponsor value: Exclusivity. He was named by Chamber Executive magazine as one of the most influential innovators in the Chamber industry.

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United States Revenue Maine Examples 148

Reid All About it

JULY 8, 2022

That’s why the main themes for this year’s digitalNow conference are Web3 and AI. Summer Series: Interviews with Innovators #1. Join us for a special conversation with three key innovators in the association space to learn what innovation means to them, and what changes they see on the horizon for associations.

San Francisco 39

San Francisco Education Certificate Technology 39

WBT Systems

FEBRUARY 20, 2018

Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share? Is the program even meeting a market need? Value to market.

Education 161

Education How To Certificate Committee 161

Thanks For Playing

MAY 22, 2012

skip to main | skip to sidebar. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. The Grassroots Innovation Leader. Thanks For Playing. Seeking community in associations since 2008. 22 May 2012. Gone Fishin. Back around June 4! 5 days ago.

Social Media 150

Social Media United States Association Management Maine 150

Thanks For Playing

DECEMBER 13, 2011

skip to main | skip to sidebar. The Marketing Sherpa 2011 Social Marketing Benchmark Report. Labels: Andrew Hanelly , ASAE Technology Conference , Facebook , Google , Maggie McGary , Marketing , metrics , Polly Karpowicz , presentations , social media , twitter. The Grassroots Innovation Leader. Thanks For Playing.

Social Media 150

Social Media United States Association Management Report 150

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Revenue 39

Thanks For Playing

JULY 3, 2012

skip to main | skip to sidebar. Youre putting together a marketing campaign. Labels: Marketing. The Grassroots Innovation Leader. Thanks For Playing. Seeking community in associations since 2008. 03 July 2012. The Mom Test. You have clarity on your audience and goals. You have a call to action. Share on FriendFeed.

Social Media 150

Social Media United States Review Process 150

Thanks For Playing

JULY 19, 2012

skip to main | skip to sidebar. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. Newer Post.

Review 150

Review Social Media United States America 150

Thanks For Playing

MARCH 6, 2012

skip to main | skip to sidebar. Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. Labels: ASAE , innovation , presentations. The Grassroots Innovation Leader. Thanks For Playing. Seeking community in associations since 2008. 06 March 2012. Get Your Ideas Here! What are you doing tomorrow?

Social Media 150

Social Media United States America Association Management 150

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Now, the main event: free professional development events for the association community. Host: Marketing General Inc. 1 CAE credit.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

SEPTEMBER 23, 2016

Whoever’s in front has to be absolutely sure they always follow the main trail and not a wash, side trail or game trail. Presenter: Anna Toon, Abila Product Marketer. Innovation in Practice: Hybrid Meetings/Virtual Events. Host: ASAE Ideas and Innovation Collaborate Group. Host: Raffa Marketing Group. 1 CAE credit.

LMS 150

LMS Case Study Learning Management System Strategy 150

Event Industry News

OCTOBER 8, 2018

By Callum Gill – Head of Insight and Innovation. Callum Gill – Head of Insight and Innovation. There was a theory circulating a decade ago that the tech boom, affecting every aspect of our lives, would sound the death knell for events as we know them. The rise of the virtual delegate.

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millennials Innovation Technology System 253

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Now, the main event: free professional development events for the association community. Tue 4/10 at 2 p.m.* – Innovation and Events. Host: Marketing General Inc.

DC 39

DC Washington Review Resources 39

Thanks For Playing

DECEMBER 14, 2011

skip to main | skip to sidebar. There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. The Grassroots Innovation Leader. Thanks For Playing. Seeking community in associations since 2008. 14 December 2011. What Im Reading. KiKis list of apps for busy association execs.

Social Media 150

Social Media United States Review Association Management 150

Thanks For Playing

JANUARY 26, 2012

skip to main | skip to sidebar. And all of us good little marketers nod our heads in agreement with the above. Labels: branding , Marketing. The Grassroots Innovation Leader. Thanks For Playing. Seeking community in associations since 2008. 26 January 2012. What Is Your Brand? Your brand is an idea.a experience.

Social Media 150

Social Media United States Association Management Price 150

Thanks For Playing

JUNE 19, 2012

skip to main | skip to sidebar. This may be the most important question you need to ask yourself when launching a marketing campaign. Labels: Marketing. The Grassroots Innovation Leader. Thanks For Playing. Seeking community in associations since 2008. 19 June 2012. But What Do You Want Me To DO? Share on FriendFeed.

Social Media 150

Social Media United States Association Management Maine 150

Associations Now

MAY 29, 2019

New translating innovations can build on—and not detract from—the experience. Also: The ROI behind content marketing. Similarly, VR innovations, such as Microsoft’s HoloLens goggles, could also improve the event experience for deaf attendees. Content Marketing, ROI, and Time. link] via @CMIContent.

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Cost Content Recruiting Recruitment 94

Thanks For Playing

MAY 17, 2012

skip to main | skip to sidebar. The Grassroots Innovation Leader. Thanks For Playing. Seeking community in associations since 2008. 17 May 2012. The 1000th Post. Actually, the 1000th post was yesterdays What Im Reading. I just realized the milestone was approaching - well, passed - today. 5 days ago. Association Advocacy Chick.

Social Media 150

Social Media United States Course Association Management 150

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. A community is your chance to continue innovating and providing high-value benefits to your members.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Thanks For Playing

APRIL 5, 2012

skip to main | skip to sidebar. Have a conference thats for marketing directors? Why are you sending a thousand marketing messages to CEOs? Were still using these platforms as push marketing outlets. Start With the "Why" Always the Last to Know: 50 Most Innovative Compan. Thanks For Playing. Friday Top 5.

Social Media 150

Social Media Revenue United States Directory 150

Event Industry News

AUGUST 4, 2016

The Spanish holding company with presence in 5 countries across 4 continents is structured around three main brands (Pacha, Lío and Destino) and operates in businesses as diverse as hotels, restaurants, nightclubs, fashion, fragrances, multimedia contents, music publishing and much more.

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