Optimist Consulting

JANUARY 31, 2013

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines.

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Associations Now

FEBRUARY 25, 2019

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. Last August, the association held its first iOi (innovation, opportunity, and investment) Summit in San Francisco.

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San Francisco Press Release Innovation Technology 75

Associations Now

FEBRUARY 13, 2019

“We know that most Americans enjoy chocolate and candy two to three times per week, including at special candy moments like Valentine’s Day,” said John Downs, NCA president and CEO, in a press release. To make civic engagement efforts effective, the Stanford Social Innovation Review recommends starting with these small steps.

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Press Release America Review Innovation 78

Reid All About it

JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

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Association Adviser

OCTOBER 23, 2018

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Direct Marketing Piece/Promotion. Best New App.

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Newsletter Communications Press Release Social Media 84

Protech

MAY 28, 2020

By Heather Hughes, Marketing Communications Specialist. I n a moment of crisis, innovation accelerates. Social media posts with marketing, product updates with customer service, software platforms with IT, so on and so forth. . So, let’s break it down further. . This can be broken down further by department.

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Communications Social Media Baltimore Press Release 72

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Associations Now

SEPTEMBER 13, 2018

moments,” she said in a press release. “My by connecting them to colleagues and innovative actions they can immediately implement in their hospitals.”. As part of the role, he or she should help your association debrief participants and assist with future marketing efforts. “I hope to be the catalyst for many ‘AA-HA!’

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Content Conference Press Release Tips 64

SilkStart

APRIL 12, 2017

VIATEC (Victoria Innovation, Advanced Technology and Entrepreneurship Council) announced 48 finalists in 12 award categories on April 11th, 2017. Judges will consider growth, impact, product innovation, market share and community involvement. billion in annual sales and to become Victoria’s largest private industry.

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Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if we haven’t, though?

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Email Marketing Marketing Press Release Tools 40

.orgSource

JANUARY 9, 2023

Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. When you succeed at recruiting talented leaders, share the good news broadly.

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Handbook Press Release Newsletter System 88

Associations Now

FEBRUARY 12, 2019

. “Brand leaders will now join executives from publishers, platforms, data and technology companies who serve on our board of directors,” IAB CEO Randall Rothenberg said in a news release. This will give brands a role in helping to set some of the robust standards that IAB is known for creating.

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Associations Now

JULY 13, 2016

In launching its third credential, APICS is not only filling a market niche and serving its members’ interests but also addressing a larger shift in American manufacturing. The Georgia Center for Innovation estimates that the industry will generate 270,000 new jobs each year through 2018.

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Achieve

JUNE 11, 2020

Press Release: Nonprofits First set the stage for a great peer-to-peer campaign by sharing a press release across multiple social media platforms (and asking their board to share across their channels), emailing the press release article to supporters, and posting the release within each peer-to-peer Facebook fundraiser. .

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Associations Now

NOVEMBER 1, 2016

To encourage continued industry growth, the Irish Whiskey Association is helping emerging distillers break into the market with a new mentoring program. This is a unique program which will see industry leaders support new market entrants. In addition, the distilleries will receive business-planning support through a new online portal.

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Associations Now

JUNE 3, 2015

So you prep a press release, line up some internal experts who are ready to field some interviews, and think that the ensuing press campaign would be a roaring success. This week's #innochat tomorrow is on "Developing Innovation Capabilities" Initial framing post: [link]. Other Good Reads.

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Press Release Innovation Report Communications 40

Association Adviser

SEPTEMBER 24, 2013

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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Technology Social Media Maryland Press Release 60

Associations Now

APRIL 2, 2015

As it turned three-quarters of a century old, the Institute of Food Technologists didn’t want to send out the usual press release announcement. The first part of the two-part initiative is a series of 75 stories focused on food issues, innovations, and solutions-based approaches to the challenge of feeding a growing population.

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Associations Now

FEBRUARY 6, 2014

This new program has everything—including a singular goal: to help drug companies get life-saving products to market faster. “This collaboration comes at a time when public-private partnerships are increasing in number, but are still far from the norm,” the association said in a press release.

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Achieve

NOVEMBER 19, 2018

You might have a large enough marketing team to support these efforts in-house. Send out those press releases. Erica passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways. Fight for your organization. Get creative.

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Tips Press Release United States Florida 52

Associations Now

MAY 26, 2017

So it has built a strategic communication platform to define USTMA as a trusted voice and thought leader and to convey the tire industry’s commitment to safety, innovation, economic value, and environmental stewardship, she said. To help tell this story, USTMA released a video that includes the voices of people who work in the industry.

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Associations Now

DECEMBER 19, 2016

That’s why the American Heart Association, the American Medical Association, DHX Group, and the Healthcare Information and Management Systems Society have formed a new nonprofit called Xcertia.

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Guidelines Press Release Certificate Review 40

Associations Now

AUGUST 31, 2015

The result of all these changes is that an industry that has undergone quite a bit of consolidation in recent years, with mergers affecting both traditional car-rental companies and newer ones like Zipcar, is seeing lots of innovation without nearly the level of attention that ride-sharing companies like Uber have received.

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Associations Now

NOVEMBER 19, 2013

. “While under the law volumes of renewable fuel are set to increase each year, this unanticipated reduction in fuel consumption brings us to a point where the realities of the fuel market must be addressed to properly implement the program,” an Obama administration official told the news outlet. This proposal cannot stand.”

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Associations Now

JANUARY 8, 2016

And like many internet-enabled shifts before it, this craze is likely to completely remake how and where businesses announce their innovations to the world. And like many internet-enabled shifts before it, this craze is likely to completely remake how and where businesses announce their innovations to the world.”.

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Products Press Release America Industry 40

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

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InternetAssociation

JULY 2, 2020

Innovation oriented copyright. As more exporters leverage the internet to trade goods and services and use a number of these innovative practices, copyright limitations and safe harbors, tailored for the digital environment, have become even more critical to the growth of the entire economy. It is important that the U.S.

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Associations Now

DECEMBER 15, 2016

“Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. But how do you do it?

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The Hourglass Blog

APRIL 6, 2011

I was once sure the IOM was barking up the wrong tree, so imagine my surprise when I saw information about a press release from late last year announcing that the ACGME had approved new requirements for residency programs, based on the recommendations of the IOM report. Labels: Culture Change , Innovation. Innovation.

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millennials Press Release United States Innovation 40

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. Membership. IYKYK) | by B.

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Associations Now

JULY 17, 2019

Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments,” the association said in a press release. The category addition comes months after organizers faced criticism when they rescinded an innovation award they gave to startup company Lora DiCarlo for its device for women.

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Press Release Innovation Technology Team 89

Associations Now

APRIL 5, 2013

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. “The onsite conference market and the new generation that an association like ours is trying to reach are not connecting,” she said. What can be done to generate buzz and increase meeting attendance?

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Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. Called “ 24 Hours.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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