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Association Brain Food: 1.31.25

Reid All About it

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. The more that you learn, the more places you’ll go. Dr. Seuss Association survey. Social media is ever-changing. 1 CAE credit.

Arlington 258
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Association Brain Food: 1.10.25

Reid All About it

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

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Association Brain Food: 12.6.24

Reid All About it

AMS request for proposals (RFP). Impexium describes the steps for crafting a request for proposals (RFP) that will bring your association the best options for new association management software (AMS). Content marketing. Host: MeetingsNet Speaker: Victoria Akinsowon, Manager, Content Marketing, Cvent Tue 12/10 at 3 p.m.

Content 213
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Association Brain Food: 4.4.25

Reid All About it

What Associations Need to Know About Tax Changes With proposed tax changes on the horizon, associations must stay informed to navigate potential financial and operational impacts. Hear about proposed 2025 U.S. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m.

Revenue 213
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Can Associations Adapt to the Revolution in Marketing?

Membership Marketing

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

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Eric Lanke: Provocative Proposals for Change

Eric Lanke

Innovation. Provocative Proposals for Change. I just finished reading an advance copy of Shelly Alcorn s " Provocative Proposals for Change ," a report she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). Eric Lanke. Association executive and author.

Proposal 100
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Help Your Board Embrace Innovation

Associations Now

A commitment to innovation needs to start at the top of your organization. For CEOs, that means getting their boards comfortable with innovation and explaining to them how doing so will ultimately benefit the organization for the long term. Innovation isn’t easy, but it’s necessary to build a strong, effective organization.