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They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. Host: re:Members Tue 3/4 at 12 p.m.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change. Video marketing. Sponsorships. Good humans.
Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Risk-Averse Culture A conservative approach to decision-making slowed innovation and adaptation. Lack of Entrepreneurial Thinking Unlike for-profit businesses, associations tend to rely on stable membership dues and predictable funding streams , which can limit strategic innovation. Positioning for Success in an Era of Disruption.
Revolutionizing Sponsor Engagement: Emerging Tech for Association Marketplaces Discover how innovative marketplace platforms are transforming the way associations connect with industry sponsors, from creating year-round engagement opportunities to showcasing sponsor content in new and meaningful ways. 1 CAE credit. More info/register.
Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: ASAE Technology Council Facilitators: Reggie Henry of ASAE and Dave Coriale of DelCor Tue 4/15 at 12 p.m. Hear how associations can harness AI for growth, innovation, and long-term success. Member service.
For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” They cover the planning process, elements of an RFP, factors to keep in mind when selecting an AMS partner, and advice from technology consultants Achurch Consulting, DelCor, Effective Database Management, and Ellipsis Partners.
They go into detail on items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. How well does your membership strategy and marketing align with her assertion? AI tools course. AIs impact.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Membership meetups. Member surveys.
Understanding these shifts is critical for maintaining compliance, optimizing financial strategies, and making informed decisions about technology investments. Host: ASAE Technology Council Facilitators: Reggie Henry of ASAE and Dave Coriale of DelCor Tue 4/8 at 12 p.m. Hear about proposed 2025 U.S. More info/register.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Our goal remains the same: to work together as vendors and consultants to help associations achieve better outcomes with their technology projects. Staff committee liaison.
Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.
Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketingtechnology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.
Models of innovation primarily used in business, marketing, and technology, may provide some insight. Mandating it for individuals who are not receptive may lead to a superficial compliance without genuine understanding or behavior change. It can also derail the experience for those who are receptive and came to learn.
Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fri 6/4 at 12 p.m.
A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. Additionally, the research highlighted the emerging use of AI technology.
Boards are struggling to be fit to respond to a rapidly changing technological environment, according to a new report. As the report puts it: “Directors and C-suite executives who entered the leadership ranks even five years ago may not fully grasp the technology-driven operating models that are creating value today.”
In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. Digital literacy is now a foundational skill, and the ability to leverage technology will determine the future success of your organization.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association. 8: Innovate. Best practices emerged around technology, training, scheduling, and messaging.
Powering Unforgettable Event Experiences At Fenix Event Technology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. From corporate conferences to immersive brand activations, our expert team ensures seamless execution with innovativetechnology, precision, and creativity.
Get everyone involved, create a cross-functional team focused on data innovation. Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns.
Every year, Nimble AMS offers our customers three free product releases , in the Spring, Summer, and Winter, to ensure everyone has access to the latest technologicalinnovations and advancements. Why is continuous innovation important for associations? MSTA has had wonderful experiences with Nimble AMS product upgrades.
Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. Sarah Parks, Director of Technology, Esler. Host: ASAE.
TECH TIP: Integrate Nimble AMS with GiveSmart to leverage text-to-give technology to take your #GivingTuesday campaign to the next level. Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers.
Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Check out these five top AI technology trends from the latest Association Trends Study to discover how and why your organization should leverage AI: 1. 2025 is right around the corner! Our blog is here to help!
Please consider participating in Marketing General Inc.’s Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register. 1 CMP credit.
Bringing together over 40 association professionals, the workshop was more than just a training session—it was a glimpse into the future of organizational efficiency and innovation. Key Workshop Highlights AI is no longer a distant technology; it’s a practical tool that’s reshaping how associations operate.
In today’s increasingly digital world, adopting new technologies is no longer optional for associations—it’s essential. But technology alone isn’t enough. It’s about creating a mindset that embraces innovation, agility, and data-driven strategies. A digital-first culture is more than just using the latest tools and platforms.
I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Demystifying Event Marketing. Mon 12/2 at 5:30 p.m. More info/register.
They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Good enough” technology. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). Quick hits.
Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.
Read our blog to begin preparing your organization for new technology today. How to build an expert internal AMS selection team “Every selection team for new technology needs representatives across the board,” said Collier Faubion, Nimble AMS Lead Sales Engineer and Non-Profit Advocate. Membership, finance, marketing, IT, and more).
This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.
Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). 1 CMP credit.
If you’ve ever tried to get people at work to adopt a new technology, you know what kind of uphill battle that can be. Fíonta explains the reasons behind resistance to change and provides change management advice for technology, in their case, Salesforce, implementations. Kivi Leroux Miller, Nonprofit Marketing Guide.com ).
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The Future of Technology for Nonprofits and Associations. Presenters: Dawn DiLorenzo, Director of Marketing @Web Scribble.
The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts.
Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.
Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. It’s one thing to say that you can meet your goals using technology. Sorry, soapbox topic. I always julienne and sauté my greens.
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