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Association Brain Food: 10.20.23

Reid All About it

Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Explore how immersive technologies, interactive displays and innovative soundscapes are redefining engagement and transforming the event landscape. More info/register. to 5 p.m. – The Engaging Conference 4.0

Maryland 281
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Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. We want to educate, inspire and innovate together. Marketing virtual/online education. Chapter sponsorships. Host: Cvent.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. It means “jumping out of the system.” More info/register.

Nashville 370
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Association Brain Food Weekly: 3.5.21

Reid All About it

Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.

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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259
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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.

Revenue 264
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The Perfect Storm

Spark Consulting

Maryland Association of CPAs. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment (co-authored with Guillermo Ortiz de Zarate ), available at [link].