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Leveraging AI for Personalized Member Engagement 

.orgSource

This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points.

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Association Brain Food: 1.31.25

Reid All About it

With competition from for-profits, online networks, and tech-driven platforms, Kim Davies at Naylor offers a more innovative and data-driven membership blueprint to help associations thrive. More info/register (free for ASAE members only). Membership strategy. 1 CAE credit. MGI) Wed 2/5 from 12 to 2 p.m. More info/register.

Arlington 258
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Association Brain Food: 10.11.24

Reid All About it

Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change. Member engagement. Call-a-member month. More info/register (ASAE members only). How do you solve this perennial challenge around engagement?

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Association Brain Food: 12.20.24

Reid All About it

Hear about six purposeful AI provocations for 2025 that will help shift your thinking about the present and future of generative AI and help move our community’s AI conversation in a different and necessary direction. Top Digital Trends Shaping Associations in 2025 Struggling to keep members engaged and meet their evolving expectations?

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Association Brain Food: 2.28.25

Reid All About it

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.

DC 258
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Association Brain Food Weekly: 7.31.20

Reid All About it

Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Ann H. More info/register (fee for non-MPI members). Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362