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Dr. Seuss Association survey. MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. I use data from MGIs survey report more than any other research in our space. For the 17 th edition of the survey, they’ve added questions on AI, workforce development, and generational changes. 1 CAE credit.
To better understand how associations are navigating this shift,orgSource ( www.orgsource.com ) conducted the 2024 Digital Trends Survey. In an era where technology can make or break an organization’s ability to engage with members and optimize operations, this gap presents a significant risk.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change. Memberengagement. Call-a-member month. More info/register (ASAE members only). How do you solve this perennial challenge around engagement?
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. More info/register. Fri 2/21 at 1 p.m.
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Membership Monday Hear about an innovativemember onboarding program designed to carefully curate the initial 90 days of a member’s journey with your organization.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt.
There may never have been an easier time to engagemembers because our members’ needs have temporarily just gotten more transparent. We can jump in and engagemembers because memberengagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now.
The rapid pace of digital transformation, evolving member expectations, and the need for innovative solutions underscore the importance of resilience. Associations must adopt a growth mindset, using change as a catalyst for improvement and innovation. But in an era of constant change, resilience alone is not enough.
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling memberengagement experiences for their members. Compelling MemberEngagement Using “Pull” and “Push” . Case Study – Creating More Compelling MemberEngagement.
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. Key Actions : Build with Members in Mind : Develop a strategy that aligns with your members needs and preferences. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. Content strategy.
It’s also wise to regularly consult members about the organization’s future plans. Focus groups that include many different perspectives can yield invaluable insights into what members desire from the organization. Surveys about possible future offerings are a simple way to gather feedback at scale.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Culture: Is Your Organization Built for Adaptability and Innovation? Are we open to innovation?
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on memberengagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.
Innovation. MemberEngagement. Issues with MemberEngagement. Ive mentioned previously that Im leading another innovation effort for WSAE, something were calling an Innovation Circle. Labels: MemberEngagement. Innovation. (15). MemberEngagement. (9). Leadership.
Most of us realize innovation is key to driving a business forward. in conjunction with the National Business Aviation Association , polled association professionals to learn how they set innovation goals, how they support innovation, what rewards and recognition they offer and how they set metrics for innovation.
This blog will guide you through six essential steps to create your 2025 roadmap to excellence, equipping your association with the tools and strategies needed for resilience, innovation, and long-term success. Analyze MemberEngagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations.
Association Innovation Delivers Growth. For IARW , the International Association of Refrigerated Warehouses (Global Cold Chain Alliance Partner), these new and innovative capabilities are serving as an accelerant to revenue growth and retention. Return on MemberEngagement. Association Innovation Delivers Growth.
Our recent.orgSource survey shows a significant gap in digital readiness among associations. Todays members are accustomed to seamless digital experiences, personalized interactions, and quick responses. Associations that dont invest in technology to support these experiences may struggle to keep membersengaged.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Mobile engagement strategy. Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Coincidence? 1 CAE credit.
Near the end of 2022, GrowthZone surveyed over 300 association professionals across the U.S. The survey results show growing membership, memberengagement/retention of members, and revenue/budget/funding are what worry your association peers most. Which begs the question: Can you afford not to engage them?
The link between each new member’s experience and overall engagement is significant news because increased new memberengagement does not just benefit the small segment of new members. Increased new memberengagement over time, improves all memberengagement. But, are they?
Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Business Success Redefined. Big Data Strategies.
Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. How can Associations help members respond to this growing challenge and build innovative workforce solutions? Innovative Workforce Solutions.
Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. The most consequential data comes from member impact surveys where external and operational concerns can be translated into an association’s external objective. Jeff Morgan.
Learn about techniques for crafting data-driven content that reinforces your association’s mission and values and a framework for measuring and demonstrating the tangible value your newsletter brings to members. Engage with industry innovators and thought leaders. 1 CAE credit. More info/register. Wed 11/20 at 10 a.m.
s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Speakers did it.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Membership survey. iMIS by ASI invites you to participate in their seven-minute Membership Performance Benchmark Survey. CAE credit.
In this blog, we’ll explore why upskilling is critical for associations, the key areas to focus on, and how your organization can start building a learning culture that fosters innovation and growth. Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands.
Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased.
In this way, the food analogy is a lot like memberengagement work. The friction arises because, in general, the more inconvenient memberengagement practices are for us, the more our members love them. Change and innovation are inconvenient. Building memberengagement is inconvenient.
Then please consider participating in.orgSource’s Creating the New Normal survey. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Hear about some major considerations for online engagement. Virtual chat data. More info/register. Host: PCMA.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Online Survey Tools and Techniques.
When you think of an innovator, you might imagine Marc Benioff, Sheryl Sandberg, or Elon Musk. Innovators introduce new ideas, inventions, or discoveries to our ever-changing world. But your association can become innovative and drive superior member value. Are you on track to surpass your annual goals? Be a trailblazer.
Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. 8: Innovate. MemberEngagement: 15 Ways to Take Your Newsletter to the Next Level. – MemberEngagement Begins With a Question (I.C.E.
According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. In fact, 34% of surveyed associations have invested or plan to invest in AI this year. Ask members if theyre satisfied with your AI-enhanced services and content.
growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. Sluggish global growth and U.S. 3 Association Growth Strategies.
Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Uncovering the Secrets for Innovation and Growth: IT & Digital Maturity. Wed 4/24 at 11 a.m.
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