Associations Now

AUGUST 28, 2023

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

Report 98

Report Recruitment Recruiting Innovation 98

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 1 CAE credit.

Video 213

Video Content Revenue Strategy 213

Smooth The Path

FEBRUARY 13, 2018

Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Focusing on the wrong key industry issues.

Recruitment 108

Recruitment Recruiting How To Member Research 108

Smooth The Path

JANUARY 15, 2019

I conduct member research all the time, so I get direct access to the bright spots in our industry. But I also frequently scan and read treasures from our knowledge leaders about membership, engagement, innovation, chapters, governance, trends and more. Where do you get knowledge and insights about the association industry?

Resources 79

Resources Newsletter Education Member Research 79

Achurch

JULY 19, 2023

Fuels creativity and innovation: Ideas fly because people don’t have to bite their tongues and can share out of the box ideas. Improves inclusion: They are able to bring their full selves to work and share their varied experiences and POV (also important for creativity and innovation).

Team 83

Team How To Tips Innovation 83

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JUNE 21, 2024

Host: 501Works Speakers: Josh Carlson, Founder & Chief Innovator, PerByte Richard Reyes, MBA, Vice President, Digital Strategy, ConnexFM James Marquis, CIO, 501Works Fri 6/28 at 1 p.m. Glover, SHRM-SCP, VP of HR, Consulting, Marcum Cynthia White, Director of HR, Consulting, Marcum Wed 6/26 at 12 p.m. 1 CAE credit. More info/register.

Arlington 264

Arlington San Diego Course Strategy 264

Associations Now

AUGUST 9, 2019

#Membership associations must innovate to stay relevant & grow – simplifying #UX every step of the way. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. assnchat Thx @SmoothThePath ! — Keith R.

New York 87

New York Social Media Price Member Research 87

Smooth The Path

JULY 26, 2018

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Smooth The Path

APRIL 7, 2016

They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). So often members ask, “will I get a copy of the final report too?”

Member Insights 60

Member Insights Member Research Survey Process 60

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Associations Now

MARCH 19, 2019

We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings. It doesn’t come without risks , says member researcher Amanda Kaiser.

LMS 66

LMS Learning Management System Software System 66

Smooth The Path

FEBRUARY 9, 2016

Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.

Innovation 60

Innovation Content Products Member Insights 60

Smooth The Path

DECEMBER 11, 2017

Join our group of over 160 committed association professionals who are looking for innovative ways to engage members. Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Association Adviser

SEPTEMBER 19, 2016

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative.

Ohio 60

Ohio Innovation millennials Resources 60

Membership Marketing

JULY 11, 2024

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 40

Report Marketing Member Research Innovation 40

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruitment 69

Recruitment Recruiting Sample Discount 69

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Member Experience Products Conference 127

Smooth The Path

NOVEMBER 6, 2016

What else should the association do to support members during these extremely challenging times? In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

SEPTEMBER 20, 2016

When one of my proposals for member research doesn’t move forward with a perspective client I know that I’m one proposal closer to one that will move forward. -Instead of being upset while deleting a blog post that is not quite good enough I try to think of it as the necessary draft needed before I get to a much better one.

Proposal 60

Proposal Member Research Tips Team 60

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. The race to the bottom is pitting employee against employee and high stress environments are exacerbating tensions and sometimes bad behavior. Influencing skills.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

Smooth The Path

MAY 23, 2017

Have you heard about Day 1 and Day 2? I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders.

Project 89

Project Member Engagement Conference Strategy 89

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” “Made it through security and the fight is on time; here I come!” ” “Can’t wait for today’s awesome keynote to kick off this conference.”

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

NOVEMBER 15, 2018

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.

How To 90

How To Member Experience Resources Industry 90

Smooth The Path

OCTOBER 23, 2017

Whenever I started a new job, I would schedule one-hour meetings with my colleagues to learn about the organization, their job, their goals, and how I could help them. Rather than feeling like I was wasting time in meetings, I felt like this productively launched my time at the organization.

Review 76

Review Products Member Research Organization 76

Smooth The Path

OCTOBER 21, 2021

The Lolcats website has turned into a community. For over a decade, volunteer creators have made and still make memes for participants to read, enjoy, vote on, and pass around. Interestingly the creators and readers developed a language, acronyms, and even spelling unique to the community. Communities do this often.

Member Insights 78

Member Insights Member Research Innovation 78

Smooth The Path

FEBRUARY 28, 2017

Two people were talking about the same data represented in a chart, but you wouldn’t know it. The data showed that the organization had a 96% satisfaction rating and that thrilled one professional. The other professional focused on how dissatisfied the remaining 4% were.

Survey 60

Survey Analysis Content Member Research 60

Smooth The Path

SEPTEMBER 10, 2019

Do you ever find yourself wondering why members make the decisions they make? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Why join, but then not engage? Why go to an inferior conference put on by a competitor? Why don’t they participate in the benchmark study when they need the data?

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Sequence Consulting

JANUARY 14, 2025

Typically, these experts conduct member research, develop innovative strategies backed by data insights, and help associations effectively communicate their value. In this case, your association should work with specialized consultants who can help plan your long-term strategies.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72