Associations Now

AUGUST 9, 2019

In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne. Membership associations must innovate to stay relevant & grow – simplifying #UX every step of the way. Business travel costs won’t rise steeply in 2020, according to a new report. — Keith R.

New York 84

New York Social Media Price Member Research 84

Achurch

JULY 19, 2023

This creates other benefits that extend to the entire organization: Error prevention: Teams report mistakes (and near misses) at greater frequency allowing them to correct, learn, and move forward. Fuels creativity and innovation: Ideas fly because people don’t have to bite their tongues and can share out of the box ideas.

Team 83

Team How To Tips Innovation 83

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

APRIL 7, 2016

They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). So often members ask, “will I get a copy of the final report too?”

Member Insights 60

Member Insights Member Research Survey Process 60

Smooth The Path

DECEMBER 11, 2017

The planning method you use, how you define a new member, and the tactics leveraged all play a role in success, and the study is packed with these insights. The report will be coming out in January. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

NOVEMBER 6, 2016

This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. After sharing the report and discussing the results the association’s staff said they felt comfortable with more than half the insights from the research.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. They need to influence their managers, their direct reports and their peers. Relationship skills are needed now more than ever. Influencing skills.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference.

Project 89

Project Member Engagement Conference Strategy 89