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Association Brain Food: 11.1.24

Reid All About it

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Member workplace challenges. Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Mobile engagement strategy.

Revenue 258
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Use the 5-Step Idea Process to Become an Association Innovation Ninja

Smooth The Path

Ideas are the root of all innovations. Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done. Learn about member’ why.

Process 119
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Association Brain Food: 7.5.24

Reid All About it

You’re more likely to attract and keep members with either a combination or tiered membership structure. Tech Tuesday: Driving Organizational Growth Through Empowerment and Innovation Hear Juan’s experiences and strategies on how to foster an environment where innovation flourishes and teams are inspired to reach new heights.

Strategy 270
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New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

Report 98
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Member Engagement Is Not Convenient for Us

Smooth The Path

The friction arises because, in general, the more inconvenient member engagement practices are for us, the more our members love them. Change and innovation are inconvenient. Building member engagement is inconvenient. Providing value-based member marketing is far more inconvenient than promotional marketing.

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Association Brain Food: 8.30.24

Reid All About it

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Trends survey. Workplace challenges.

Video 213
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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” As of today, we have 143 responses.