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Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas. A few highlights: 49 percent of respondents say they turn to brands they know and trust. 40 percent say they buy brands recommended by family and friends. TARGETED ADVERTISING. The Friend Factor.
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ahier - Brian Ahier; The Dalles, Oregon; Passionate about healthcare, technology and government 2.0. Dig design, innovation, technology. andreamiller20 - Andrea Miller; Atlanta; Elementary Instructional Technology Specialist. dcoriale - David Coriale; President, DelCor Technology Solutions, Inc. Fun w/ wine.
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