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PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Growth mindset.
So we have some revenue goals, which we’ve been able to achieve and surpass, with the help of our advertising sales partner, Naylor. Our outreach could be driven by advocacy priorities, by what’s going on in Congress, or by new action on the regulatory front. It’s shocking to think of something like that in 2017, but it’s true!
Innovative events. I guess I didn’t get enough of my southwest cookery fix in NewMexico because I had tacos on the brain when I got home. On Sunday, I made a new (excellent) carnitas recipe in the Instant Pot. Presenters: Michael Shonholz, Chief Revenue Officer, ARG. Who can argue with that? CAE credits.
I’m on vacation next week—hiking in the Santa Fe area of NewMexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. There has never been a greater need for associations to enhance non-dues revenue and improve the way they engage members digitally with rich multimedia content.
Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. 1 CMP credit. Wed 10/20 at 1 p.m.
To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Don’t let the ghosts of the past haunt your future online education and non-dues revenue. Sponsor survey. 1 CAE credit.
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